Freight Efficiency with NACFE‘s Mike Roeth & Friends
Jun 16, 2026 · 21 min · 11 segments
Emily Long, events & partnerships manager at NACFE, talks about her career, her fame in a small mountain town for one week out of the year, and the importance of storytelling and trying to bring the…
Mike RoethHostAnd it is true, there are certain people, and Mike, I think you're one of these people, maybe not quite as famous as Richard Branson, but you're, you're, you're-
[laughs] Uh, who can stand up and inspire people, right? And, and just through connecting, through, uh, through saying a message that, that reaches people somehow, you can inspire people to change their path or-
... move in another direction, or you can inspire them to really, like, double down on what they're really-
So a little girl was in the theater, and she kind of enjoyed the, the movies and the storytelling and kinda turning it into a bit of a career.
What, what, what, um, how important is this for businesses? Is this something that, you know, and, and organizations, is this something that we already do well and we just need to get a little better? Or is this something still, 'cause I've got some thoughts on this, or is this something still? So great events, convenings- Webinars, you know, putting people-
Are, are, you know, are we collectively good at that or are we got a long way to go in your mind?
I think it does depend on the organization, right, and the individuals that make up the organization.
There's some organizations that really excel in this and, and they're the ones that tend to have a voice.
If you understand how to communicate, if you understand your audience, and you understand their needs and meet them with your needs, uh, that, the magic can happen.
I've really come to appreciate the power of putting people together that have passion and then, you know, have a- enough s- you know, different skillsets to get the job done, and then you just watch, you c- you said, make, watch magic happen.
And it is true, there are certain people, and Mike, I think you're one of these people, maybe not quite as famous as Richard Branson, but you're, you're, you're-
[laughs] Uh, who can stand up and inspire people, right? And, and just through connecting, through, uh, through saying a message that, that reaches people somehow, you can inspire people to change their path or-
... move in another direction, or you can inspire them to really, like, double down on what they're really-
So a little girl was in the theater, and she kind of enjoyed the, the movies and the storytelling and kinda turning it into a bit of a career.
What, what, what, um, how important is this for businesses? Is this something that, you know, and, and organizations, is this something that we already do well and we just need to get a little better? Or is this something still, 'cause I've got some thoughts on this, or is this something still? So great events, convenings- Webinars, you know, putting people-
Are, are, you know, are we collectively good at that or are we got a long way to go in your mind?
I think it does depend on the organization, right, and the individuals that make up the organization.
There's some organizations that really excel in this and, and they're the ones that tend to have a voice.
If you understand how to communicate, if you understand your audience, and you understand their needs and meet them with your needs, uh, that, the magic can happen.
I've really come to appreciate the power of putting people together that have passion and then, you know, have a- enough s- you know, different skillsets to get the job done, and then you just watch, you c- you said, make, watch magic happen.
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