E25: 𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 𝗚𝗼𝗼𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗟𝗼𝗼𝗸 𝗟𝗶𝗸𝗲 𝗳𝗼𝗿 𝗛𝗲𝗿𝘃𝗲𝘆 𝗕𝗮𝘆?

Well, let's jump into a little bit of what you do in Cyclose.

So You talk about projects are not just a set of drawings or a development application.

What else is it in, you know, what makes a good project?

I think a good project is one that meets the needs of both the developer and the community.

Yeah.

Harvey Bay, for instance, is really growing.

It has a number of infrastructure challenges.

And some of those you've covered in your previous podcast.

I'm sure everyone's been glued to them.

You know, the missing middle, the growth for jobs and young people and places.

But for Cyclo PR, it's really about coming in early in the piece and having conversations with developers and the council to ensure that, you know, the developments are meeting the planning requirements are also meeting the community's needs and having those conversations early makes it much easier to get it steered in the right direction before you go down a big design path.

And as you know, redesign and various other elements of rework are very expensive and And you're having to pivot and then you feel like you're constantly under attack.

So Cyclo-PR sort of acts as that bridge in between and asks the questions that are needed to be asked up front and, you know, establishes clarity with the developers and the council and the community around what's to be built and how that's going to, you know, enhance the Harvey Bay.

So you want to get in with the developers very

beginning of the design or the concept and talk about the...

the end result as well, not just about profitability of the development.

Exactly.

All of those things are commercially important, you know, and I've been on all sides of that sort of equation.

I've looked at feasibility studies and had to do detailed financial modelling myself and

Yeah.

But I think that there's a real need to have those conversations.

And the best projects I've been involved with had that social license.

Yep.

And, you know, social license is really the level of understanding, trust that the community have within the, you know, the development space

about the projects that are going ahead.