Sep 8, 2026 · 40 min · 9 segments
When every leader is being told to “have an AI strategy,” where do you actually start? Neil Hoyne—Google’s Chief Strategist and author of Converted—joins Jennifer Colosimo to reframe the conversation…
Neil HoyneGuestJennifer ColosimoHost
Instead of what should our AI strategy be, we start with, well, what's your business strategy? How are you going to deploy a limited amount of resources and capital to capturing a market opportunity? Okay, let's start there.

Now, the second part of the question, what are areas where AI can get you there faster, better quality for less money?
On Leadership brings practical insight through conversations with senior leaders and seasoned practitioners focused on the human side of strategy and transformation.
Our guest today has spent his career helping executives make a distinctly human shift from managing activity to leading with clarity to win customers' hearts.
As Google's chief strategist and author of Converted, Neil Hoyne is known for guiding leadership teams to simplify what they measure empower disciplined implementation and experimentation, and build relationships with customers that compound over time.
I'm excited to talk about your book, Converted, customer analytics, data, human wisdom.
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Instead of what should our AI strategy be, we start with, well, what's your business strategy? How are you going to deploy a limited amount of resources and capital to capturing a market opportunity? Okay, let's start there.

Now, the second part of the question, what are areas where AI can get you there faster, better quality for less money?
On Leadership brings practical insight through conversations with senior leaders and seasoned practitioners focused on the human side of strategy and transformation.
Our guest today has spent his career helping executives make a distinctly human shift from managing activity to leading with clarity to win customers' hearts.
As Google's chief strategist and author of Converted, Neil Hoyne is known for guiding leadership teams to simplify what they measure empower disciplined implementation and experimentation, and build relationships with customers that compound over time.
I'm excited to talk about your book, Converted, customer analytics, data, human wisdom.