Successfully Dealing with Indecision on the Part of the Franchise Candidate

Today we're gonna be talking about dealing with indecision on the part of the franchise candidate.

So here's the question I want you to think about as we begin this particular conversation.

Where is your franchise candidate at when he or she arrives in your discovery process? Great question, because there's basically four different options that you have.

Number one is that he or she is looking for a franchise and hasn't talked with any other franchise developers from any other brands yet.

So another way to look at this is that they're more open-minded.

They're open to suggestion influence.

The farther we go down this list of situations that the franchise candidates are in, you'll notice them become more and more closed-minded.

In other words, they become more set on what is it he or she wants in their business.

The best ability you're gonna have to be able to influence candidates to buy your franchise in a persuasive way are people typically in this group, because they haven't really started the discovery process yet.

They're kind of learning about it.

They might have talked with another brand, but if you can distinguish yourself in quite a way that helps them see that all the reasons why they should join your franchise, you're really gonna have an advantage over any other franchise developer or any other discovery process that that candidate might be going through.

The second one is that they have started the discovery process with several other franchise brands and they've found a few favorites.

So they've already got an idea or direction they're heading in that may involve your industry, it may not involve your industry.

But again, they're still open-minded.

They're still open to suggestion and influence.

So that's okay to have them in that category as well.

You just have to be, show contrast about why you're the best and most obvious choice for the franchise brand.

The third option is that he or she has decided on a franchise, and now they're just looking for the best value for that particular business.

So they're either considering maybe I can start another franchise in this particular niche, or I'm just gonna go ahead and start my own business, and I don't know if I need to have a franchise.

And then the fourth category is where they've decided on a franchise and they're still looking to make sure that that's the right one.

So they've made a decision, but they're still kind of finishing up the discovery process with other franchise brands.

And how you approach each of these is, is a little bit different.

So let's discuss how you approach people in these four different categories.