Claude is Writing Mid Copy

So let's talk about this Facebook post that I saw.

So I'm recording this on July 2nd.

This is the year of our Lord Model Fable 5, day two.

And before Fable came back out, that's the new Anthropic model, someone wrote a post on Facebook, I saw it, and it said, "Is anyone else noticing that Claude is writing really mid copy?" And I thought that was so interesting.

So here's what it triggered off in me.

Is anyone else noticing that Claude is writing poor quality marketing persuasion copy? And when you ask a group of marketers, you're gonna get an answer of, "Yeah, I'm noticing that." The problem is if you ask a group of business owners, they don't notice it.

They don't know the difference.

They don't know what good copy looks like.

And I've said this before, but it's like bad copy can have all the trappings of good copy.

It can have a headline and a sub-headline, and maybe it even starts like a sales letter, like a classic direct response piece, but it's lacking in substance.

I think of it like a...

Have you ever seen that prank where people take a, a balloon and they blow it up and they put it on a plate and they ice it like a cake, and it looks like a cake, but when you poke it with a knife, it pops? That's what this AI copy feels like to me.

And it's, it's our taste that tells us that it's bad.

When you've tasted something great, you know what great tastes like.

Business owners, they don't know.

We've got a CMO inside the accelerator, and she's super sharp, and she was talking to a business owner, and the guy effectively said, "I'll-- I can just do it all myself.

I'm the kind of person who can do it all myself." And he went out and did it all himself.

And she checked in and looked at his ads a week later, and then a couple weeks later, and the guy's ads had his own business name wrong.

The guy's business name on his own ads was incorrect.

It wasn't a typo.

It was just a different name.

To that guy, his ads had all the trappings of good ads.

They had all the trappings of what an ad should look like, but in reality, they were nowhere near a good or persuasive ad.

We've got a marketer inside of the accelerator, and he is a classic marketer, like a direct response marketer, the kind of guy who grew up in the Dan Kennedy space.

And we were just riffing the other day, and he was talking to me about ugly ads and how much he loves ugly ads, and these are like Sharpies on bandit signs on the street corner, like stuff that's just a little ugly, and he knows how effective they are.