Jane Hoskisson | Everton, "People Die Twice" and the Fight to Get Women Seen
Jun 16, 2026 · 46 min · 12 segments
You're right - Spotify is just the prose narrative, no chapters or emoji section headers. That's the YouTube format. Here's the Spotify version in the normal style: Jane Hoskisson grew up going to…
You're right - Spotify is just the prose narrative, no chapters or emoji section headers. That's the YouTube format. Here's the Spotify version in the normal style: Jane Hoskisson grew up going to Goodison Park with her dad in the early 80s, right at the start of the Howard Kendall years. She was a little girl in a huge crowd, too small to see over the bar, carried along by the noise of it. She still couldn't name every player. But she could always tell you what Everton means to her. In episode eight of Football for Breakfast, Jim Johnson sits down with Jane in the greasy spoon cafe for a conversation about belonging, memory and why being able to see yourself in the picture changes everything. They start with her earliest memories of match day - the energy of the crowd, the police horses, being lifted onto the bar to see. From there the conversation moves through tribalism, banter at work, and how football became the love language she still shares with her dad, who sat just off camera as her live artefact. Jane talks about her grandad Jim, who ran Saint Matthew's Football Club in the early 60s and gave a generation of local boys somewhere to go. She brings his engraved award to the table, and with it the line that runs through the whole episode: people die twice, once when they take their last breath, and again when the last person says their name. Football, she says, is how the people you love stay in the room. In the second half the conversation widens out. Jane leads diversity for the global aviation industry, where her work has helped move female pilots from around 4% towards 6% worldwide and lifted women running airlines from 3% to 9% in six years. Her reason is simple: you can't be what you can't see. It's true in a cockpit. It's true on a pitch. They talk about the quiet decline of grassroots football, the disappearing community organiser, and the moment Goodison Park was named the home of Everton's women's team. The result she'll never get over? Everton coming back from two goals down against Crystal Palace to stay up - watched on her phone in a car in Geneva, battery dying, refreshing the score. A woman who knows that the most important work, in aviation or football, is making sure people can see themselves in the picture. This is Football for Breakfast. Cafes. Clubs. Communities. Culture. Football for Breakfast is a production by The Good Companions, presented by OSS Security. New episode every Tuesday morning.
You're right - Spotify is just the prose narrative, no chapters or emoji section headers. That's the YouTube format. Here's the Spotify version in the normal style: Jane Hoskisson grew up going to…
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