201. Jackie Latragna on Marketing Coworking Spaces

What happens when a marketer steps into coworking and starts looking at the business from the outside? In our latest podcast episode, Jamie and Gio sit down with Jackie Latragna, a marketer who went from answering phones at an executive suite at 21 to becoming a fractional CMO working with coworking operators. Jackie shares some great lessons on what she's seeing across the industry, including: - Why owners need to find ways to step away from day-to-day operations - The importance of ruthlessly evaluating your processes before scaling - How to turn the knowledge of your location teams into actual strategy - Why community involvement can be one of your most powerful marketing tools - How ThinkSpace brought more than 2,000 people through its space during Seattle Tech Week - Why smaller operators shouldn't feel like they need to replicate what larger brands are doing - How to think about CRM and technology decisions without automatically reaching for the biggest platform - Why marketers and operators should look outside coworking for ideas and inspiration - The role of SEO, AEO, AI tools, reporting, and measurable marketing outcomes - Why a little friction and different perspectives can actually lead to better ideas One of Jackie's biggest themes throughout the conversation is simple: don't let the day-to-day keep you from looking at the bigger opportunity. If you're trying to grow your coworking business without getting buried in the weeds, this one is worth a listen. **Resources Mentioned in this Podcast:** Jackie Latragna on LinkedIn BLANKSPACES Coworking website **Connect with your Hosts:** Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast