Oura's Data Dilemma, Lady Gaga's Biotech Bet, Men's Wellness Nears $3T

August 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: - Oura faces a proposed class action over sleep-tracking accuracy claims just months after filing for an IPO at an $11B valuation - Lady Gaga and Michael Polansky launch Outer Biosciences, using living human skin and AI to discover new skincare ingredients with four leads nearing commercialization - Research and Markets projects global men's health and wellness will reach $2.88T by 2030, expanding well beyond supplements and gym memberships Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → [insider@fitt.co](mailto:insider@fitt.co)