326. Why the World's Leading Gyms Will Look Very Different by 2030, with Jarron Aizen of Hapana

But I want to get back to the beginning of your journey, Jaron.

So when you first started, I understand it was a different name as well.

What was the opportunity that you saw at that time? Yeah.

You remind me of the first name of Hapana, One Fit Stop, when we began.

You know, it was really interesting.

This was 2013, 14.

The world had very limited number of software choices when it came to back office business operations from running a fitness business.

And actually the first concept of Hapana, One Fit Stop back then was a personal training software solution.

very focused also on building those first member app experiences.

Apps in general were just hitting the app stores, but there were no real fitness app store members to track their journey and interact or pay their personal trainers, et cetera, from that point.

So that was the concept in its infancy.

And then from there, it evolved as we got to know the industry, build out the technology, speak to operators.

There was a clear need for us to move more upstream to provide the solution to bricks and mortar facilities.

And then the end users of those facilities often were personal trainers.

And then it evolved from there into multi-unit and multinational and out of the boutique world, of course, we still service boutique, but also into the traditional gym and wellness space as well as we've evolved over

time.