That's ripe for disruption, for complication and all kinds of mistakes and errors and fighting.
So yeah, and I will say doing this work myself as an advisor, first off, there's something to be said about helping people tackle the thing that was scary to them, right? Dealing with death.
It's not quite as robust, but it is, I literally have a batting average of 100% for getting complimented.
on how easy it is how unintimidating it was how basically it was getting rid of this anxiety they had in a way that was not something that stressed them out so it is empowering first off and i think when you're the source of that that's just showing your value absolutely The second piece is going back to what you said about talking about everything they have and everyone in their lives.
Man, do you get deep in the weeds of intimate issues when it comes to concerns about who gets what and are they ready for it or when they're going to be ready for it or what the concerns are? That's when you learn what they really think about the people in their lives or where their real fears are.
And that's, I think, one of the things that we've spent a lot of time on actually in our documents product is providing that flexibility to the client to be able to say, hey, I only want my kids to get these things in trust, or I only want them with these guardrails at these ages.
And then anytime they want to do something super bespoke, we have a full attorney network that can back them up.
In fact, as long as the client agrees, the advisor can participate in the entire process with the client.
And I would say attorneys probably get a bit of a bad rap, but when it comes to estate planning in particular, I think attorneys many times don't do their clients a great service because attorneys want to, they want to do what the client wants to do.
But unfortunately, most clients, they don't have a ton of experience with estate planning.
A number of times I've had clients like, okay, so went to me with a lawyer and the lawyer sat down and said, what do you want to do? It's, I don't know.
I've met some very good estate lawyers who are very good at walking people through and all this other stuff.
That's ripe for disruption, for complication and all kinds of mistakes and errors and fighting.
So yeah, and I will say doing this work myself as an advisor, first off, there's something to be said about helping people tackle the thing that was scary to them, right? Dealing with death.
It's not quite as robust, but it is, I literally have a batting average of 100% for getting complimented.
on how easy it is how unintimidating it was how basically it was getting rid of this anxiety they had in a way that was not something that stressed them out so it is empowering first off and i think when you're the source of that that's just showing your value absolutely The second piece is going back to what you said about talking about everything they have and everyone in their lives.
Man, do you get deep in the weeds of intimate issues when it comes to concerns about who gets what and are they ready for it or when they're going to be ready for it or what the concerns are? That's when you learn what they really think about the people in their lives or where their real fears are.
And that's, I think, one of the things that we've spent a lot of time on actually in our documents product is providing that flexibility to the client to be able to say, hey, I only want my kids to get these things in trust, or I only want them with these guardrails at these ages.
And then anytime they want to do something super bespoke, we have a full attorney network that can back them up.
In fact, as long as the client agrees, the advisor can participate in the entire process with the client.
And I would say attorneys probably get a bit of a bad rap, but when it comes to estate planning in particular, I think attorneys many times don't do their clients a great service because attorneys want to, they want to do what the client wants to do.
But unfortunately, most clients, they don't have a ton of experience with estate planning.
A number of times I've had clients like, okay, so went to me with a lawyer and the lawyer sat down and said, what do you want to do? It's, I don't know.
I've met some very good estate lawyers who are very good at walking people through and all this other stuff.
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