F'ing Up

F'ing Up

I Was a Thoroughbred—But They Only Saw a Workhorse [4.8 Casey Floyd]

Sep 16, 2026 · 54 min · 15 segments

Send a private message to Host, Deanne Rhynard Casey Floyd shares the story behind her career — including the moments she realized that being the…

Send a private message to Host, Deanne Rhynard Casey Floyd shares the story behind her career — including the moments she realized that being the hardest worker in the room wasn't always enough. In this episode of The F’ing Up Podcast, we explore what it feels like to consistently deliver exceptional results while being overlooked, undervalued, and expected to carry more than your share. Casey opens up about learning when to stop chasing recognition and start building a career on her own terms. If you've ever felt taken for granted, struggled with burnout, or questioned whether your hard work would ever be enough, this conversation will resonate deeply. Topics include: Why high performers are often treated like workhorses Recognizing burnout and workplace exploitation Knowing when it's time to leave a successful career Redefining success beyond promotions and recognition Building a career aligned with your values and long-term goals This is the side of success most people don't talk about. -- 🔔 Subscribe for more real conversations about career growth, failure, and success: / @finguppodcast 🎧 Listen on all platforms: https://www.buzzsprout.com/2057719 💬 Work with Deanne: https://www.iamfingup.com/you 📨 Subscribe to The Art of F’ing Up Newsletter: https://www.iamfingup.com/newsletter Support the show **The views, thoughts, and opinions expressed are the speakers’ own and do not represent the** **views, thoughts, and opinions of the companies or individuals referenced during this recording. The material and information presented is for general information purposes only.**

Send a private message to Host, Deanne Rhynard Casey Floyd shares the story behind her career — including the moments she realized that being the…

Casey’s Career Breakdown0:00 – 1:34

Casey FloydGuest

0:00

I don't want to show up.

Casey FloydGuest

0:01

I'm not doing a good job.

Casey FloydGuest

0:03

I'm not going to be able to prove myself.

Casey FloydGuest

0:05

I'm going to get fired.

Casey FloydGuest

0:06

I need to make a decision.

Casey FloydGuest

0:07

I don't want to go to work.

Casey FloydGuest

0:09

Oh my God, my life is falling apart.

Casey FloydGuest

0:11

Even my husband had never seen me be destroyed.

Casey FloydGuest

0:15

It was super heavy feeling like I suck and I wasn't winning.

Deanne RhynardHost

0:21

The world is obsessed with fast-track success, and it's easy to think people become successful overnight.

Deanne RhynardHost

0:28

But let's face it, more often than not, what we see on social media is total BS.

Deanne RhynardHost

0:34

I'm here to look past the perception of perfect success and focus on life's detours, perceived mistakes, and even wrong choices, and understand the real road traveled up the career

Casey FloydGuest

0:43

ladder.

Casey FloydGuest

0:44

After all, we're all effing up.

Deanne RhynardHost

0:47

Casey Floyd is a business owner, entrepreneur, and franchise executive with more than 20 years of experience helping businesses and people grow.

Deanne RhynardHost

0:54

She currently serves as vice president of franchise development for Rios Gourmet Pops.

Deanne RhynardHost

0:58

She founded the Franchise Fit Company and co-owns Architect Outdoor Living of Central Virginia and the Valley and co-founded Cannon Ridge Farm.

Deanne RhynardHost

1:05

Before becoming a business owner, Casey spent a decade at the University of Virginia Darden School of Business, coaching MBA students and building relationships with employers nationwide.

Deanne RhynardHost

1:14

She also held executive leadership roles across the franchise industry, including serving as president of Extraordinary Brands.

Deanne RhynardHost

1:21

Today, she helps aspiring entrepreneurs elevate business ownership opportunities and build careers that offer greater purpose, flexibility, and fulfillment.

Casey FloydGuest

1:28

Casey Floyd, welcome to F'ing Up.

Casey FloydGuest

1:30

I'm

Deanne RhynardHost

1:30

thrilled to have you here.

Casey FloydGuest

1:32

I

Deanne RhynardHost

1:32

am even more excited than you are.

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Casey’s Career Breakdown0:00 – 1:34

Casey FloydGuest

0:00

I don't want to show up.

Casey FloydGuest

0:01

I'm not doing a good job.

Casey FloydGuest

0:03

I'm not going to be able to prove myself.

Casey FloydGuest

0:05

I'm going to get fired.

Casey FloydGuest

0:06

I need to make a decision.

Casey FloydGuest

0:07

I don't want to go to work.

Casey FloydGuest

0:09

Oh my God, my life is falling apart.

Casey FloydGuest

0:11

Even my husband had never seen me be destroyed.

Casey FloydGuest

0:15

It was super heavy feeling like I suck and I wasn't winning.

Deanne RhynardHost

0:21

The world is obsessed with fast-track success, and it's easy to think people become successful overnight.

Deanne RhynardHost

0:28

But let's face it, more often than not, what we see on social media is total BS.

Deanne RhynardHost

0:34

I'm here to look past the perception of perfect success and focus on life's detours, perceived mistakes, and even wrong choices, and understand the real road traveled up the career

Casey FloydGuest

0:43

ladder.

Casey FloydGuest

0:44

After all, we're all effing up.

Deanne RhynardHost

0:47

Casey Floyd is a business owner, entrepreneur, and franchise executive with more than 20 years of experience helping businesses and people grow.

Deanne RhynardHost

0:54

She currently serves as vice president of franchise development for Rios Gourmet Pops.

Deanne RhynardHost

0:58

She founded the Franchise Fit Company and co-owns Architect Outdoor Living of Central Virginia and the Valley and co-founded Cannon Ridge Farm.

Deanne RhynardHost

1:05

Before becoming a business owner, Casey spent a decade at the University of Virginia Darden School of Business, coaching MBA students and building relationships with employers nationwide.

Deanne RhynardHost

1:14

She also held executive leadership roles across the franchise industry, including serving as president of Extraordinary Brands.

Deanne RhynardHost

1:21

Today, she helps aspiring entrepreneurs elevate business ownership opportunities and build careers that offer greater purpose, flexibility, and fulfillment.

Casey FloydGuest

1:28

Casey Floyd, welcome to F'ing Up.

Casey FloydGuest

1:30

I'm

Deanne RhynardHost

1:30

thrilled to have you here.

Casey FloydGuest

1:32

I

Deanne RhynardHost

1:32

am even more excited than you are.