Ex-Spotify, Sony & EMI | "The Industry Is Rigged Against You" | KEITH JOPLING

Keith Jopling has spent 25 years inside the music industry: IFPI, Sony, EMI, Spotify, MIDiA Research, sitting in the boardrooms and reading the data. He's the host of The Art of Longevity (80 episodes and counting) and the author of a new book, Riding the Rollercoaster, built from those conversations. His argument is blunt: the business is built on artists' work but run largely for everyone else's benefit, and the artists who last are the ones who worked that out early. In this episode he breaks down why the metrics you're chasing were designed for someone else's success, why getting dropped is often the making of an artist, why you build your fanbase from day one now that a streaming hit only buys you six to twelve months, and what success actually looks like when you're not in the charts. He's been inside the industry for 25 years, and he's on the artist's side, not theirs. If that's you, this one matters. Try un:hurd music for 7 days at www.unhurdmusic.com