Why Great Launches Start Long Before Launch Day

But, um, one of the things that we obviously talked about at Big Brand Energy Live is this concept of writing a book, and by now you probably know that my book is coming out this August.

It's called The Six Figure Personal Brand: How to Build a Six-Figure Business and Get Paid for Being Yourself.

And I'm really, really excited about it.

And I have to b- give a really, really big shout-out to Jake Kelfer, who is from Big Idea to Bestseller.

He was a speaker at Big Brand Energy Live, and I know got so many women amped up on writing their book and coming up with that idea, and I, I just know his talk was so impactful.

And the timing could not be more serendipitous, right? 'Cause with my book coming out, I really wanna give you guys, like, some behind-the-scenes context on, like, what is going down.

And I am, like, in full launch mode.

I mean, a part of me is like launch mode is kind of my natural state at this point.

I've just been, like, launching an event for six months.

I am in the process of, like, doing a pretty hard launch period for the Fame Ready Entrepreneur program.

And I mean, then we're launching a book, then we're launching pre-sales, and we've got all these launches.

So maybe launch is just, like, the wrong word.

It's like if you're a business owner, you're always selling something, and so I think that feels more appropriate.

But what I thought was really, really interesting, and what I'm reflecting on now is because now everyone is, like, hyped on writing a book, which is great.

But I think we forget something really, really important when we get excited about writing a book.

And actually, I think it's the same, the same thing that happens when we get excited about starting a podcast or running events or working with brand partners or being a speaker.

All of these things require something very, very important.

Audience engagement Because if you don't have an engaged audience, there's not gonna be anyone to buy your book, there's not gonna be anyone to come to your events.

Brand partners won't want to work with you because you won't have the engaged audience.

And so this summer, with the launch of "The Six-Figure Personal Brand," I'm launching what's called the Six Figure Summer campaign.

And so this campaign is all around building audience engagement for the book, and I wanna take you behind the scenes on what that looks like.

And obviously, I really hope at the end of this you'll wanna join the Six Figure Summer Book Club, which will be this in action.

But I'm gonna tell you more about that a, a little bit later, 'cause obviously that's a piece of that.

But because this, this podcast and literally everything I do is all about action, I really want this podcast episode to give you a behind-the-scenes look on, you know, if you're launching your own book, maybe you came to Big Brand Energy, met with Jake, and you're like, "Well, what does it actually look like to make sure this thing becomes a bestseller?" This episode is for you.

Um, and I think, you know, the one thing that I'll just say, because I'm in conversation with so many people right now who wanna write books, is like we think that, like, writing the book is the hardest part, and I actually don't think that's true.