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Expertease - Knowledge, Not Comedy

Expertease - Knowledge, Not Comedy

The How to Do Your Own PR Expertease

Oct 24, 2026 · 12 min · 8 segments

There's no such thing as bad publicity. OR IS THERE?

Spotify Apple Podcasts Amazon Music Website

Speakers: Danno SullivanGuestClare SeraHost

Show signals: SuitabilitySafeBiasNot politicalAudience≈300 followers

Top entities: Coca-Cola McDonald's Amish Clare Sera Moira Quirk

A Salty Introduction0:05 – 0:43

C

0:05

Mr. Dan O'Sullivan, our audience tonight is composed mostly of people in need of publicity.

C

0:13

Oh.

C

0:13

And that's your...

D

Danno SullivanGuest

0:15

Expertise!

C

0:18

And since you specialize in public relations, I thought we could probe your area.

D

Danno SullivanGuest

0:24

I beg your pardon?

C

0:25

Of expertise.

C

0:29

Oh.

D

Danno SullivanGuest

0:30

Whoa.

D

Danno SullivanGuest

0:32

Yowl.

D

Danno SullivanGuest

0:33

Okay.

D

Danno SullivanGuest

0:34

Caught me off guard with that one.

D

Danno SullivanGuest

0:36

Okay.

D

Danno SullivanGuest

0:38

Oh, I did not expect this kind of salty language.

D

Danno SullivanGuest

0:43

Sailor talk.

Coca-ColaProductCarbonated soft drinks
80%1 mention
McDonald'sRestaurantFast food restaurant chain
80%1 mention
AmishEntityPeople
50%1 mention
Clare SeraPersonActress
20%1 mention
Moira QuirkPersonBritish actress and comedian
20%1 mention

Interview ProgramsMedia > Podcasting
Reframing Business WeaknessesMarketing > Public Relations > Brand Strategy
Positioning Sick Ponies as a Positive ExperienceMarketing > Public Relations > Brand Strategy > Reframing Business Weaknesses
New Revenue StreamsBusiness > Entrepreneurship > Business Model Innovation
Healing Waters Hoof SpaBusiness > Entrepreneurship > Business Model Innovation > New Revenue Streams
Pony CareAnimals > Domesticated Animals > Equines
Hoof Health and Parasite-Related ProblemsAnimals > Domesticated Animals > Equines > Pony Care
Mock Publicity ConsultingEntertainment > Comedy > Satirical Interviews
Exaggerated Rebranding of Pony RidesEntertainment > Comedy > Satirical Interviews > Mock Publicity Consulting
Promotional ContentMedia > Podcasting > Interview Programs
Domesticated AnimalsAnimals
PodcastingMedia
EquinesAnimals > Domesticated Animals
Brand StrategyMarketing > Public Relations
Public RelationsMarketing
Satirical InterviewsEntertainment > Comedy
Entertainment
Business
Animals
Media
EntrepreneurshipBusiness
Marketing
Business Model InnovationBusiness > Entrepreneurship
ComedyEntertainment

A Salty Introduction0:05 – 0:43

C

0:05

Mr. Dan O'Sullivan, our audience tonight is composed mostly of people in need of publicity.

C

0:13

Oh.

C

0:13

And that's your...

D

Danno SullivanGuest

0:15

Expertise!

C

0:18

And since you specialize in public relations, I thought we could probe your area.

D

Danno SullivanGuest

0:24

I beg your pardon?

C

0:25

Of expertise.

C

0:29

Oh.

D

Danno SullivanGuest

0:30

Whoa.

D

Danno SullivanGuest

0:32

Yowl.

D

Danno SullivanGuest

0:33

Okay.

D

Danno SullivanGuest

0:34

Caught me off guard with that one.

D

Danno SullivanGuest

0:36

Okay.

D

Danno SullivanGuest

0:38

Oh, I did not expect this kind of salty language.

D

Danno SullivanGuest

0:43

Sailor talk.

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