Why the Best SEO Tool in Freight Marketing Is Free

LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews?  This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter. Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, a...