Expert Q&A: What’s next for online grocery in the US?

Online grocery sales in the US are expected to grow **more than 100%** by 2030. But what’s behind that acceleration?   In this episode, Euromonitor experts Matthew Barry and Michelle Evans answer pressing questions on the future of grocery e-commerce.   Press play for their take on Gen Z’s spending potential, whether GLP-1 adoption could reshape demand, the influence of AI on shopping journeys and why store brands continue to gain momentum.  This episode features the audience Q&A from our US online grocery webinar on 22 July. Watch the full session for detailed sales data across cities, a typical shopper profile in this market and insights into the path to purchase.  Chapters  00:00:00 - Introduction  00:00:33 - How will Gen Z's online grocery spending evolve as they move through life stages?  00:02:07 - How will current US economic conditions impact e-commerce growth?  00:03:20 - If health and wellness matter so much, why do price and convenience still win?  00:05:08 - Will rising GLP-1 adoption slow online grocery spending?  00:06:19 - Are traditional, emerging or niche brands driving online grocery growth?  00:07:53 - Does Sam's Club Scan & Go count as an online grocery purchase?  00:08:23 - How do we measure path to purchase from AI platforms like ChatGPT?  00:09:32 - Can meal kits make a comeback?  00:11:10 - How is pet food influencing online grocery sales growth?  00:12:28 - Which retailer is best positioned to lead grocery e-commerce?  00:14:14 - Could GLP-1 users' product research habits create new e-commerce opportunities?  00:18:36 - What share of condiment and sauce sales happen online?  00:19:31 - How to learn more  Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market.  Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in