Episode 251: If You Feel Like You've Lost Momentum in Your Esthetician Business, This Is For You

And I first, before I go more into depth about maybe why you've lost momentum and what you can do to kind of get yourself back in the groove, I just want to normalize this for you, okay? You are not going to feel excited, inspired, peppy about your business all the time.

You're not going to feel that way 50% of the time.

50% of the time you're going to feel not great.

You're going to feel tired.

You're going to feel overwhelmed.

You're going to feel exhausted, which is the same as tired, I guess.

You're going to feel annoyed.

You're going to feel confused, scared, right? Like not great feelings.

And then I would say 25% of the time you're going to feel normal, neutral, not really anything, just kind of whatever.

And then 25% of the time you're going to feel excited.

And the problem is you want to feel excited and happy all the time.

Businesses don't act that way.

Nothing in the world will create that.

Maybe drugs.

Maybe if you take drugs, that'll make you feel that way, I think.

But there is no person, no relationship, no business, no product, nothing.

Nothing's going to create that level of excitement and happiness all the time, especially not a small business.

especially in a small business that serves people because people are people and they're going to do things that cancel and not byproduct and whatever, say crazy things, right? So it's normal to not feel excited.

It's normal to feel a little annoyed.

It's normal to feel bored.

But the expectation that it should be feeling good and you should be in the groove and inspired in order to keep momentum going is causing you to lose momentum.

Because when you show up to work, if you aren't in the place that you want to be, you just retreat.

And when I say you, I mean me.