Skincare Is More Than a Side Hustle ft. Kathy Walton

I took the device from b- a million dollars in sales over, like, 20 million.

Built a whole sales force, and it was at that moment that I had decided, "What else can I disrupt?"

[upbeat music] The world of beauty never sleeps.

There's always a new trend, a must-have, and we're being real, a lot of confusion.

That is where we come in.

Welcome to Aesthetician Unlocked.

I'm your host, Elaine Sterling, and you're now entering the Elaine, the ultimate podcast for navigating the fast-paced world of skincare trends.

Around here, we keep it honest.

We're gonna keep it real.

Expert-led and just a little bit spicy.

You all know I like to keep it spicy.

The beauty industry is full of hot takes and miracle claims, and not all of them deserve a spot on your treatment menu or your bottom shelf.

Each week, we unlock real conversations about skin, treatments, business growth, and the realities of the aesthetics industry so you can feel more confident, more informed, and far less overwhelmed.

Let's cut through the noise and get into it.

Welcome to Aesthetician Unlocked, hosted by me, of course, Elaine Sterling.

You're now entering the Elaine.

Today, we're pulling back the curtain with a true industry powerhouse, Cathy Walton, CEO and founder of Aspyra Skin.

With 25 years in the dermatology and medical aesthetic space, Cathy has seen it all, from helping pioneer the launch of PRP and microneedling to turning around major aesthetic laser companies.

She knows what it takes to build a brand from the ground up.

We're getting into the real tea, building a brand, protecting your margins, and the dirty little secrets of the skincare business.

Cathy, welcome to Aesthetician Unlocked.

I am very, very excited to hear from you and learn from you today.

I took the device from b- a million dollars in sales over, like, 20 million.

Built a whole sales force, and it was at that moment that I had decided, "What else can I disrupt?"

[upbeat music] The world of beauty never sleeps.

There's always a new trend, a must-have, and we're being real, a lot of confusion.

That is where we come in.

Welcome to Aesthetician Unlocked.

I'm your host, Elaine Sterling, and you're now entering the Elaine, the ultimate podcast for navigating the fast-paced world of skincare trends.

Around here, we keep it honest.

We're gonna keep it real.

Expert-led and just a little bit spicy.

You all know I like to keep it spicy.

The beauty industry is full of hot takes and miracle claims, and not all of them deserve a spot on your treatment menu or your bottom shelf.

Each week, we unlock real conversations about skin, treatments, business growth, and the realities of the aesthetics industry so you can feel more confident, more informed, and far less overwhelmed.

Let's cut through the noise and get into it.

Welcome to Aesthetician Unlocked, hosted by me, of course, Elaine Sterling.

You're now entering the Elaine.

Today, we're pulling back the curtain with a true industry powerhouse, Cathy Walton, CEO and founder of Aspyra Skin.

With 25 years in the dermatology and medical aesthetic space, Cathy has seen it all, from helping pioneer the launch of PRP and microneedling to turning around major aesthetic laser companies.

She knows what it takes to build a brand from the ground up.

We're getting into the real tea, building a brand, protecting your margins, and the dirty little secrets of the skincare business.

Cathy, welcome to Aesthetician Unlocked.

I am very, very excited to hear from you and learn from you today.