May 12, 2026 · 15 min · 8 segments
On this episode of the Essendon Bombers Clubcast, we unpack another week of pain, prickliness and pointed questions in Bomberland. • Brad Scott didn't love that Giants banner, but did he take the…
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Our next item is the Essendon Football Club.
In a winning position yesterday, they were up with 10 minutes left.
They led by more than 20 points midway through the third term.
Lost another game, now one and eight on the season.
Brad Scott took a little exception to the pre-game banner from the Giants, which pointed out the strengths and weaknesses.
The weaknesses being the number of days, more than 7,900 since their last finals win.
The Giants banner pre-game is getting a lot of reaction online.
Did you see that one at all?
Did catch it out of the corner of my eye.
I, I mean, the Giants are pretty desperate for some, you know, relevance in the competition and to try and build their fan base, and I think it's...
I'm just such a, a strong proponent of building our game in the n- in the, the northern states, in, in Western Sydney and on the Gold Coast, and, you know, I think that's really important for the AFL.
And I'm reluctant to sort of comment on other clubs, but yeah, they make their decisions, we'll make ours.
What do we think of that? All, all in good fun with the Giants throwing lean into the Bombers?
Of course it is.
Yeah.
Oh, I think this is what...
I mean, he's right.
Giants are trying to be relevant in a, in a rugby league market, and I think one of the things they have done really well is their social media, um, you know, social media and the way that they've s- they've pot- stirred the pot when they come up against opponents.
I think it's actually part of their brand.
It's all tongue in cheek.
It's all taken in the right context, and that was just Essendon on the bottom of it.
Did, did Brad, did Brad Scott take it in the right context?
Yeah, but Brad-
Uh, no, probably not, but that's, that's fair enough.
He has a right to be annoyed by it because it was a pot at Essendon, but I think for the rest of the-
Our next item is the Essendon Football Club.
In a winning position yesterday, they were up with 10 minutes left.
They led by more than 20 points midway through the third term.
Lost another game, now one and eight on the season.
Brad Scott took a little exception to the pre-game banner from the Giants, which pointed out the strengths and weaknesses.
The weaknesses being the number of days, more than 7,900 since their last finals win.
The Giants banner pre-game is getting a lot of reaction online.
Did you see that one at all?
Did catch it out of the corner of my eye.
I, I mean, the Giants are pretty desperate for some, you know, relevance in the competition and to try and build their fan base, and I think it's...
I'm just such a, a strong proponent of building our game in the n- in the, the northern states, in, in Western Sydney and on the Gold Coast, and, you know, I think that's really important for the AFL.
And I'm reluctant to sort of comment on other clubs, but yeah, they make their decisions, we'll make ours.
What do we think of that? All, all in good fun with the Giants throwing lean into the Bombers?
Of course it is.
Yeah.
Oh, I think this is what...
I mean, he's right.
Giants are trying to be relevant in a, in a rugby league market, and I think one of the things they have done really well is their social media, um, you know, social media and the way that they've s- they've pot- stirred the pot when they come up against opponents.
I think it's actually part of their brand.
It's all tongue in cheek.
It's all taken in the right context, and that was just Essendon on the bottom of it.
Did, did Brad, did Brad Scott take it in the right context?
Yeah, but Brad-
Uh, no, probably not, but that's, that's fair enough.
He has a right to be annoyed by it because it was a pot at Essendon, but I think for the rest of the-
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