🎙 Welcome back to Endurance Capital.
Most people still believe the same lie about performance:
that excellence belongs to the young.
This episode challenges that idea through the remarkable story of Cherie Gruenfeld — 2025 IRONMAN Hall of Fame inductee, USA Triathlon Hall of Fame inductee, 14-time IRONMAN World Championship age-group winner, 4-time IRONMAN 70.3 World Championship age-group winner, and founder of Exceeding Expectations.
Cherie did not start as a professional athlete.
She came into triathlon around the age of 48, after already building a full life in education and then in the high-tech world...