Building a Group Practice in a Small Town: Grit, Community, and Finding Your People with Kaitlin Carroll Kane

What does it look like to launch a group practice from scratch in a small bilingual city of 30,000 people, while pregnant, with no local peer network and a regulated province making recruitment even harder? In this conversation, Lisa sits down with Kaitlin Carroll Kane, founder of New Tide Counseling and Consulting in Miramichi, New Brunswick, to talk about the realities of building in a rural market, why relationships are everything, and what has kept her going through the hard seasons. **What You’ll Hear:** - The specific recruitment challenges of building in a regulated province with a small population and strong competition from public sector jobs - Why supporting student internships has become her most reliable pipeline for hiring, and what it looks like when someone stays on after completing their placement - How the bilingual landscape and Indigenous communities surrounding Miramichi shape the way she builds her team and assigns referrals - What she would say to any group practice owner who is in the thick of it right now - Why marketing in mental health is its own unique challenge, and why relationships and community presence matter more than ever **Resources Mentioned on this Episode** \- New Tide Counseling and Consulting website: newtide.ca \- New Tide on Instagram: @newtide1 \- New Tide on Facebook: New Tide Counseling and Consulting \- Group Practice Connection: Lisa's membership community for group practice owners across Canada www.grouppracticenetwork.ca/the-group-practice-connection **Featured Guest:** Kaitlin Kane is the owner of New Tide Counselling & Consulting, a group private practice in New Brunswick. Kaitlin is many things, but most proudly, the wife of Andy, and a mom and bonus mom of their 4 beautiful children. Kaitlin has lived and worked in many places from coast to coast, but settled back in her hometown of Miramichi, New Brunswick in 2017. Kaitlin's career has given her opportunities to work in a vast array of fields including mental health, addiction, housing, project management, teaching, and much more before her group private practice and consulting business in 2023. **Connect with Kaitlin:** Website: www.newtide.ca Social Media: @newtide1/ New Tide Counselling & Consulting on facebook **Meet the Host: Lisa Catallo** Lisa is a Canadian psychotherapist, group practice owner, and business coach with over eight years of experience leading a thriving, values-driven practice. She works with therapists who are ready to step into their role as confident, ethical, and intentional leaders—without burning out or getting buried in the day-to-day. Lisa’s coaching focuses on building sustainable group practices through efficient systems, effective leadership, and a deep respect for time and energy. Her approach is calm and encouraging, offering grounded guidance that helps therapists move from overwhelm to clarity—so they can lead with confidence and purpose. Whether she’s supporting someone just starting to grow a team or helping a seasoned leader reclaim their role as CEO, Lisa brings a blend of insight, structure, and heart to everything she does. When she’s not coaching or connecting with therapists, you’ll find her hanging out with her children and grandchildren, reading, walking by the water, or dreaming up new ways to make business feel a little lighter. **Connect with the Host:** Website: www.grouppracticenetwork.ca Instagram: instagram.com/grouppracticenetwork Facebook: facebook.com/grouppracticenetwork LinkedIn:www.linkedin.com/in/lisa-catallo **Loved this episode? Let’s take it a step further.** Grab the free **Time + Energy Audit for Group Practice Owners** to get super clear on where your time is going—and what it’s actually worth. 👉 Download it here And if you're ready for consistent support, connection, and access to done-for-you tools? Come join us inside **Group Practice Connection**—the membership designed to help Canadian group practice owners lead with clarity and confidence. ✨ You don’t have to do this alone. Check it out here **Empowered to Lead** is proud to be on the *High Vibe Podcast Network Check* out (Host Name) Gift in the Vault https://highvibepodcastnetwork.com/gifts **Share the Love** ✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and @grouppracticenetwork and let us know your biggest takeaway! 🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you. **Listen & Subscribe** 🎧 Apple Podcasts 🎧 Spotify 🎧 Amazon Music 🎧 High Vibe Podcast Network