NoBiggie
Oct 12, 2026 · 26 min · 10 segments
Kids already love the bubbles and brightness of sparkling drinks, the fizz, the cold can, the flavors, yet nothing had been made just for them. Ali Weiss is the Co-Founder and CEO of NoBiggie, and…
Oct 12, 2026 · 26 min · 10 segments
Kids already love the bubbles and brightness of sparkling drinks, the fizz, the cold can, the flavors, yet nothing had been made just for them. Ali Weiss is the Co-Founder and CEO of NoBiggie, and…
Kelly BennettHost
Ali WeissGuest
Aytunc AtabekGuest
Um, something that before we were hitting record was product love, and I would love, Aytunç, for you to go through what you meant by that, of just what, how did you start thinking about the approach of bringing this product to market?
market?So we were very, you know, we have background and some of the learnings from what we've worked in our different career, different re- aspects.
And something that I learned, and I was very adamant about, like, making sure that I'm not gonna fall in the same trap that I see so many people fall-
All right, I'm done, right? It was more about how do we, we truly, truly, truly loved our product.
I mean, like, you know, the, the feeling, the liquid, the can, the feeling in your hand, the perception, the, the delight.
Because if you build love, if you build true love with your customers, and you are genuine about it, everything else comes after that, that you can build from that.
Because I see some of the other founders do in the space, like, you know, like, "I have this idea, I'm gonna make it, and I'm gonna put it in 500 stores." And then, you know, you build a lot of money, you build a lot of goodwill.
You, you burn through a lot of money, you burn through a lot of goodwill by, by just putting out there, and, like, it doesn't, you know, hoping it, it will go.
But we were like, let's start from, like, in, the, the same way we approach the product.
And that's where our initial approach was digital sales platform, such as, you know, being strong on D2C, how we talk to our customers, explain what the product is about.
What are we about? Why are we building this? Like, why do we feel like we have the permission to build this and give it to them? And why are we...
How can we connect with the customers? Like, how can we connect with them in every step of the way, from the, the moment they receive the product and they open it, the games, the surprises, the, the beauty of the can, the, our design, and the liquid itself, right? How, how, how can we really deliver love? And if you build that love, you can deliver the next step.
Um, something that before we were hitting record was product love, and I would love, Aytunç, for you to go through what you meant by that, of just what, how did you start thinking about the approach of bringing this product to market?
market?So we were very, you know, we have background and some of the learnings from what we've worked in our different career, different re- aspects.
And something that I learned, and I was very adamant about, like, making sure that I'm not gonna fall in the same trap that I see so many people fall-
All right, I'm done, right? It was more about how do we, we truly, truly, truly loved our product.
I mean, like, you know, the, the feeling, the liquid, the can, the feeling in your hand, the perception, the, the delight.
Because if you build love, if you build true love with your customers, and you are genuine about it, everything else comes after that, that you can build from that.
Because I see some of the other founders do in the space, like, you know, like, "I have this idea, I'm gonna make it, and I'm gonna put it in 500 stores." And then, you know, you build a lot of money, you build a lot of goodwill.
You, you burn through a lot of money, you burn through a lot of goodwill by, by just putting out there, and, like, it doesn't, you know, hoping it, it will go.
But we were like, let's start from, like, in, the, the same way we approach the product.
And that's where our initial approach was digital sales platform, such as, you know, being strong on D2C, how we talk to our customers, explain what the product is about.
What are we about? Why are we building this? Like, why do we feel like we have the permission to build this and give it to them? And why are we...
How can we connect with the customers? Like, how can we connect with them in every step of the way, from the, the moment they receive the product and they open it, the games, the surprises, the, the beauty of the can, the, our design, and the liquid itself, right? How, how, how can we really deliver love? And if you build that love, you can deliver the next step.
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