Elite Publishing with Melanie Johnson and Jenn Foster
Aug 27, 2026 · 16 min · 11 segments
In this episode, host Melanie Johnson sits down with accomplished real estate agent and author Scott Harris. Scott shares the inspiring story behind his book, "The Pursuit of Home," revealing how his…
Melanie JohnsonHost
What has the book done for you? Like, how have you used your book in your real estate business? Has it brought you increased revenue, new clients, new opportunities, open new doors?
I'll start at the other side, which is to say the writing of the book was such an incredible.
And at every step, as I got clearer and clearer first on what it was that I wanted to say, what was the kind of the crux of the book.
And then as I was explaining, I started to learn how do I do what I do? It actually enabled me to get clear on how we do our business.
And so I could articulate my value proposition so much more clearly, not just to clients and to the world, but to my agents internally.
What do we do? Why are we, what do we do differently than other real estate agents? Because a lot of people think we're all the same and we're definitely not the same.
And then in terms of creating social media content and just having the creative juices flowing, for me, it's a lot of writing and being on social media through kind of writing and video.
But how do I tell all these stories with a lot of compassion? And just to get clear, like what are my own values as a real estate agent? And how do I more clearly put those out there? But yes, on the other side, it's I've handed books out.
People are like, oh, I read your book and I know that I'm supposed to do X, Y, and Z.
And so there's a little bit of like pre-training that has been really fun as well.
When you write a book, it's almost like either a year's or two years worth of therapy or business coaching because you don't necessarily stop and really answer all those questions.
As a business owner, you're like, okay, yeah, I know the process is all in my head.
bits and pieces of it, but do I have it documented that I can actually share with my team and have clarity myself of really having it in there? What was your writing process like? Did you hide away for a weekend? Were you doing it every week? Did you repurpose your blogs for your book? You did mention something about the interview, some realtors.
What has the book done for you? Like, how have you used your book in your real estate business? Has it brought you increased revenue, new clients, new opportunities, open new doors?
I'll start at the other side, which is to say the writing of the book was such an incredible.
And at every step, as I got clearer and clearer first on what it was that I wanted to say, what was the kind of the crux of the book.
And then as I was explaining, I started to learn how do I do what I do? It actually enabled me to get clear on how we do our business.
And so I could articulate my value proposition so much more clearly, not just to clients and to the world, but to my agents internally.
What do we do? Why are we, what do we do differently than other real estate agents? Because a lot of people think we're all the same and we're definitely not the same.
And then in terms of creating social media content and just having the creative juices flowing, for me, it's a lot of writing and being on social media through kind of writing and video.
But how do I tell all these stories with a lot of compassion? And just to get clear, like what are my own values as a real estate agent? And how do I more clearly put those out there? But yes, on the other side, it's I've handed books out.
People are like, oh, I read your book and I know that I'm supposed to do X, Y, and Z.
And so there's a little bit of like pre-training that has been really fun as well.
When you write a book, it's almost like either a year's or two years worth of therapy or business coaching because you don't necessarily stop and really answer all those questions.
As a business owner, you're like, okay, yeah, I know the process is all in my head.
bits and pieces of it, but do I have it documented that I can actually share with my team and have clarity myself of really having it in there? What was your writing process like? Did you hide away for a weekend? Were you doing it every week? Did you repurpose your blogs for your book? You did mention something about the interview, some realtors.
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