High-Ticket Dropshipping Seasonality: Build a Year-Round Store

So the sales were always really high spring and summer and then there was like nothing going on in the fall.

One of the most important things you have to keep in mind is seasonality.

Seasonality is where a product can sell really well during one season or maybe two seasons and then really dip a lot in the next season or the one after that.

And to take you back, when I first started with high ticket drop shipping, I started selling fixed gear bicycles, single speed bikes that really did well in the spring and summer, and then come in the fall and winter, they dipped a lot.

And then there was a little bit of a peak in the holiday season, and then it began a huge dip January and February.

And then it would just completely come back March, April, May, June would be huge, July, August, it would kind of even out, and then end of summer, and that was it.

So I kind of at the first year or two in business was tough for me because I didn't realize that.

And I had to adapt.

I started looking in other product categories.

I started looking at all sorts of different things in the bicycle industry.

I could sell even bicycle art and things like that that would sell year round, especially during the holiday season.

I sold that.

sold a lot of different accessories, a lot of different types of bicycles.

And then once I started getting into e-bikes and stuff like that, I realized that there's actually a whole sub-niche within e-bikes that actually does really well in the fall and winter, and that's the hunting e-bikes niche.

And so what I started to do is I started to make sure that every single store that I would make in the future, you know, nowadays with client stores is that I make sure specifically to build out categories that don't just work well one season of the year, but actually categories that complement each other that work multiple seasons throughout the year in every store.

And that's something you guys should definitely consider as well.

There's some ways that you can really, really do well with this.

And the main way is just by making sure you understand your seasonal dip.

Like if you're going to sell fire pits, for example, usually fire pits are going to do really well fall and winter.

But then come spring and summer, you know, the sales are going to dip a little bit.

It's kind of the same thing with saunas.

Saunas do really well in the wintertime and the holiday season and all that stuff.

And then come summertime, they dip a little bit.

It's just not quite as much going on.

So you gotta look sideways.