Printful Exec on Profitable Print-on-Demand

Thanks to companies such as Printful, an enterprising entrepreneur can select a product, upload an image to place on it, sync it with her ecommerce site, sell it, and then pay for it. Print-on-demand is big business, and David Hooker is a prominent participant. He's the brand director at Printful and a long-time SaaS executive. In this episode, he addresses POD pricing strategies, sales tactics, merchandising, and more.  For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/printful-exec-on-profitable-print-on-demand For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts \*\*\*\*\** Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com