212. THIS Will Scale Your Meta Ads For Your Ecommerce Brand (Ignore At Your Own Peril)

So let me just give you some context.

In my Ecom Blueprint program where I help Ecom brands scale, basically to record revenue months, we use a formula called an SOS ads formula.

So what that basically means is S is for setup, make sure the ads are actually set up correctly.

O is for optimization, which also means managing the ads.

And then S means scale, which is based on those numbers, actually what we go and do to scale the ads, right? Which is ultimately what we wanna do because when it comes to growing a business, ads are definitely the fastest and simplest way to scale.

However, it's also can be the most costly, the most frustrating, and you can feel like you're pouring a lot of money down the drain sometimes and not know what the hell is going on.

So there's both sides of the coin, which makes it extremely tempting to go and experiment with even when you know not a lot about it.

And that's something I see, you know, Ecom brands all the time.

So this is going to help those people for sure that are running ads.

It's going to help people that are thinking about running ads.

Certainly the biggest beneficiaries of what I'm going through are are going to be ones that are running it themselves.

So what I basically have been doing is once they're actually set up correctly, which you need to have the right structure, okay, we're just running purchases, running for sales, of course, we want to go for the kill straight up in terms of getting our ideal customers to see our ads and them to purchase.

When your ads have been running, there's some data coming through, then it's the use of AI and I specifically use Chatship ET to help you manage the ads.

Okay, now as I said before, it's not about them going in and clicking this button, clicking that.

It's that looking at your data, looking at your account, understanding everything there is to know about your business and your industry and your customers and everything for you to be able to get tailored advice on what you should do with your ads.

Now, this has been absolutely game-changing.

I can't emphasize this enough.

The advice that it can give, and I've cross-referenced this with my own advice because I've been running ads for 10 plus years, and I managed about 100 ad accounts for e-commerce brands as well in that time as a little agency, and now seeing dozens of accounts a week as well through my current program.

The advice that it gives is extremely accurate, ridiculously accurate, instantaneous as well.