Ecommerce Podcast w/ Will de Bruin
Sep 15, 2026 · 9 min · 9 segments
**Stop Touching Your Ads Every Time They Have A Bad Day** Your Meta Ads had a great day yesterday. Today? Terrible. So you panic, change the budget, turn off an…
Will de BruinHost
So I was reviewing a client in my mastermind, my out level mastermind program just the other day.
W- I was looking at their account where they're spending about, you know, $6,000 a day.
They're, they're doing some significant revenues, about three eight0 to four hundred per month, which is, you know, fantastic milestones.
Now, they had a period of time where recently where their performance had, had dropped, okay, and they were looking for solutions.
And so really cleverly, we were just talking it out and not making any irrational decisions, not making any crazy overhauls because they've had dips before.
In fact, every single month they have a period of time between, you know, three and sort of five or six days where ads will dip in performance for various reasons, like when you're, you're looking to scale, we're putting more budget in and we're asking Meta to go out to more people in a target audience and sometimes it takes some time or there's so- some learning necessary, but it's all part of the growing pains of, of scaling.
But in this particular case, we called up just the other day, they had had a, a longer period of time where performance had dipped.
Now this is where a couple of things, we had to assess things on their merits, meaning we had to look at data, we had to keep things in perspective.
And when we actually looked at the metrics, yes, performance had dipped, they'd increased their spend by about, you know, five or six percent, which, you know, when you're spending six grand a day is not insignificant.
And then their profits had actually decreased by about the same, maybe five or six percent.
So it's actually a bit of a, you know, a ten percent kind of swing, which again, on large numbers adds up.
So the first thing was looking at things really objectively, talking out and reading the story of what had transpired, because that will gauge our response in terms of what we should do next.
So I was reviewing a client in my mastermind, my out level mastermind program just the other day.
W- I was looking at their account where they're spending about, you know, $6,000 a day.
They're, they're doing some significant revenues, about three eight0 to four hundred per month, which is, you know, fantastic milestones.
Now, they had a period of time where recently where their performance had, had dropped, okay, and they were looking for solutions.
And so really cleverly, we were just talking it out and not making any irrational decisions, not making any crazy overhauls because they've had dips before.
In fact, every single month they have a period of time between, you know, three and sort of five or six days where ads will dip in performance for various reasons, like when you're, you're looking to scale, we're putting more budget in and we're asking Meta to go out to more people in a target audience and sometimes it takes some time or there's so- some learning necessary, but it's all part of the growing pains of, of scaling.
But in this particular case, we called up just the other day, they had had a, a longer period of time where performance had dipped.
Now this is where a couple of things, we had to assess things on their merits, meaning we had to look at data, we had to keep things in perspective.
And when we actually looked at the metrics, yes, performance had dipped, they'd increased their spend by about, you know, five or six percent, which, you know, when you're spending six grand a day is not insignificant.
And then their profits had actually decreased by about the same, maybe five or six percent.
So it's actually a bit of a, you know, a ten percent kind of swing, which again, on large numbers adds up.
So the first thing was looking at things really objectively, talking out and reading the story of what had transpired, because that will gauge our response in terms of what we should do next.
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