Ecommerce Podcast w/ Will de Bruin
Sep 6, 2026 · 9 min · 8 segments
From Hundreds To Thousands Per Month Selling Dog Treats. Belinda was successfully selling in person at markets but struggled to understand what needed to be done to drive sales online. …
Will de BruinHostBelindaGuestNo entities detected.

It's really funny to, I mean, amazing to see those little tweaks because as business owners, we're so into our business.

And we're on our website, looking at messaging, looking at marketing all the time.

And we're just like something here that I'm missing that could be in front of our business.

Yeah, I remember when we hit that straight out of the gates, which was awesome.

And then to add some obviously fuel to the marketing fire was just about getting attention on your business and your brand.

Had you tried things prior to jumping in on your own or was it more just like you didn't really know what you didn't know? What was it initially that you were challenged with before jumping in in the online?
Yeah, I'd been with a previous e-com company as well and I didn't feel like I got much traction out of that.
And so then I tried to go it alone and, yeah, just didn't, you know, I built my website myself.
I didn't really have any knowledge of the e-com side of things.
And so, yeah, I really struggled to sort of understand even where to start.

It's really funny to, I mean, amazing to see those little tweaks because as business owners, we're so into our business.

And we're on our website, looking at messaging, looking at marketing all the time.

And we're just like something here that I'm missing that could be in front of our business.

Yeah, I remember when we hit that straight out of the gates, which was awesome.

And then to add some obviously fuel to the marketing fire was just about getting attention on your business and your brand.

Had you tried things prior to jumping in on your own or was it more just like you didn't really know what you didn't know? What was it initially that you were challenged with before jumping in in the online?
Yeah, I'd been with a previous e-com company as well and I didn't feel like I got much traction out of that.
And so then I tried to go it alone and, yeah, just didn't, you know, I built my website myself.
I didn't really have any knowledge of the e-com side of things.
And so, yeah, I really struggled to sort of understand even where to start.
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