Ecommerce Podcast w/ Will de Bruin
Sep 1, 2026 · 10 min · 7 segments
Influencer Marketing Won't Work Until You Treat It Like A System Most ecommerce brands approach influencer marketing completely wrong. They send a few products, message a…
Will de BruinHost
And so no matter what stage we're at, but I'll start at people at less than, you know, five or 10K per month, which is normally people who join me in my program.
And what we need to be doing continually is growing our audience by increments, right? From one to two to five to 10 to whatever.
And you can put that in thousands or tens of thousands or millions, whatever unit you want to use.
But that's the point of marketing, right? That's why we serve impressions through ads.
The fastest way that I've ever experienced to grow those units from one to five to 10 to 20 to infinite is through this concept of other people's audiences.
Because if you've got your little unit of one over here and then someone else like an influencer has a unit of a hundred over here and they start talking to their audience about that unit of hundred, they start to feed directly over to your unit of one, which goes to two, which goes to three, which goes to five.
So her audience was coming directly over to us and they were buying in droves, which was incredible, absolutely surreal.
As I said, I've seen this countless times in my community, the people that I've taught this strategy to and the results that they've got.
I was a bit annoyed because he actually beat our record, but that's how exponential it can be.
And so no matter what stage we're at, but I'll start at people at less than, you know, five or 10K per month, which is normally people who join me in my program.
And what we need to be doing continually is growing our audience by increments, right? From one to two to five to 10 to whatever.
And you can put that in thousands or tens of thousands or millions, whatever unit you want to use.
But that's the point of marketing, right? That's why we serve impressions through ads.
The fastest way that I've ever experienced to grow those units from one to five to 10 to 20 to infinite is through this concept of other people's audiences.
Because if you've got your little unit of one over here and then someone else like an influencer has a unit of a hundred over here and they start talking to their audience about that unit of hundred, they start to feed directly over to your unit of one, which goes to two, which goes to three, which goes to five.
So her audience was coming directly over to us and they were buying in droves, which was incredible, absolutely surreal.
As I said, I've seen this countless times in my community, the people that I've taught this strategy to and the results that they've got.
I was a bit annoyed because he actually beat our record, but that's how exponential it can be.
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