Ecommerce Podcast w/ Will de Bruin
Aug 11, 2026 · 8 min · 6 segments
If You're Struggling To Get New Customers, Watch THIS If your ecommerce brand isn't attracting enough new customers, the problem might not be your ads... or your products.…
Will de BruinHost
So basically, the problem that people have is typically it's customer acquisition, so meaning getting new customers through the door.
Depending on what you're actually selling, if it's something like cold pressed juice, which my brother and I started in twenty thirteen, or, you know, supplements or other consumables, let's call it makeup, skincare, et cetera, then you've got opportunity to sell people again and create lifetime value, so maximizing how much people are gonna spend with you just by honestly buying again and again.
So some products are limited by this particular method, but certainly not restricted in the sense of, you know, not getting someone to buy something else or something for somebody else in that instance.
So I'll use an example of one client who is in my Up Level Mastermind where we work one-on-one together, and they had a repeat customer rates, meaning people came back every single month at about that seventy-five to eighty percent, which means that they were only acquiring twenty to twenty-five percent of new customers per month.
So when they get a customer, they hold them for a long period of time, and they're able to acquire a lot of revenue.
That's, you know, a preference of mine if it was to come down to the, you know, this or, or just churning and, and getting new customers every single month.
However, there is a rate that is too high, and that is in that seventy-five to eighty percent per month bracket that means that they're not acquiring new customers enough or fast enough, uh, or in as- in enough volume.
And so we actually really had the objective of reducing that number of repeat customers, but only by increasing their overall revenues and sales, but we just wanted to reduce that percentage.
So basically, the problem that people have is typically it's customer acquisition, so meaning getting new customers through the door.
Depending on what you're actually selling, if it's something like cold pressed juice, which my brother and I started in twenty thirteen, or, you know, supplements or other consumables, let's call it makeup, skincare, et cetera, then you've got opportunity to sell people again and create lifetime value, so maximizing how much people are gonna spend with you just by honestly buying again and again.
So some products are limited by this particular method, but certainly not restricted in the sense of, you know, not getting someone to buy something else or something for somebody else in that instance.
So I'll use an example of one client who is in my Up Level Mastermind where we work one-on-one together, and they had a repeat customer rates, meaning people came back every single month at about that seventy-five to eighty percent, which means that they were only acquiring twenty to twenty-five percent of new customers per month.
So when they get a customer, they hold them for a long period of time, and they're able to acquire a lot of revenue.
That's, you know, a preference of mine if it was to come down to the, you know, this or, or just churning and, and getting new customers every single month.
However, there is a rate that is too high, and that is in that seventy-five to eighty percent per month bracket that means that they're not acquiring new customers enough or fast enough, uh, or in as- in enough volume.
And so we actually really had the objective of reducing that number of repeat customers, but only by increasing their overall revenues and sales, but we just wanted to reduce that percentage.
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