Ecommerce Podcast w/ Will de Bruin
Jul 28, 2026 · 10 min · 9 segments
THIS Will Make You An Ecommerce Millionaire Most ecommerce founders think the answer to more sales is adding more products. The truth? The fastest-growing brands often do the opposite…
Will de BruinHost
that we only had one choice to focus on one particular product which was a cleanse program and even within that cleanse program which is where you drink juice for two days cold pressed juice for two days and that's a meal supplement we only had two juices in that cleanse program for at least the first 12 months so we were extremely limited by what we could promote we could promote the one cleanse and even within that cleanse we had two juices a green juice and a red juice and as i said this wasn't actually by design or by strategy but it certainly is with what i do now and how i consult and teach e-commerce businesses to grow to 10 to 20k per month and beyond in revenues right Several, several, several successful businesses I've worked with over the last few years, there's been over 300 of them, had the advantage, I would say, of having one or limited products to sell.
But even so, this strategy and this thought process was valuable for those people to make headway and make progress, especially when they are limited by their own time, their own resources, financial help, you know, whatever people they've got to help them, which honestly people in those range don't have anyone else.
They're just doing it themselves or hopefully a partner in some capacity, but most of themselves.
And so it is again by design and by necessity that we should focus on one product, right? Again, this might sound counterintuitive and it does to a lot of people, it kind of scares a lot of people.
In fact, when I jump on calls and we do a strategy call together, people often say, look, I'm almost not, not embarrassed, but it's kind of like, I'm almost sorry to say that I've only got four products or I've only got five products.
If you have thousands of product, but limited resources, whether it's financial time, focus, whatever, you're too scattered.
If you're in that circumstance, this advice is going to apply to you even more so than the people who have limited products.
that we only had one choice to focus on one particular product which was a cleanse program and even within that cleanse program which is where you drink juice for two days cold pressed juice for two days and that's a meal supplement we only had two juices in that cleanse program for at least the first 12 months so we were extremely limited by what we could promote we could promote the one cleanse and even within that cleanse we had two juices a green juice and a red juice and as i said this wasn't actually by design or by strategy but it certainly is with what i do now and how i consult and teach e-commerce businesses to grow to 10 to 20k per month and beyond in revenues right Several, several, several successful businesses I've worked with over the last few years, there's been over 300 of them, had the advantage, I would say, of having one or limited products to sell.
But even so, this strategy and this thought process was valuable for those people to make headway and make progress, especially when they are limited by their own time, their own resources, financial help, you know, whatever people they've got to help them, which honestly people in those range don't have anyone else.
They're just doing it themselves or hopefully a partner in some capacity, but most of themselves.
And so it is again by design and by necessity that we should focus on one product, right? Again, this might sound counterintuitive and it does to a lot of people, it kind of scares a lot of people.
In fact, when I jump on calls and we do a strategy call together, people often say, look, I'm almost not, not embarrassed, but it's kind of like, I'm almost sorry to say that I've only got four products or I've only got five products.
If you have thousands of product, but limited resources, whether it's financial time, focus, whatever, you're too scattered.
If you're in that circumstance, this advice is going to apply to you even more so than the people who have limited products.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
