195. Make Sales Even In Slower Months With Ecommerce

They then don't go and buy and convert.

stock up on product.

How do we continue that momentum, right? How do we have as good a month, week, or day as we just had with the promotion rolling into the next period? And I'll firstly say that it's a little bit unrealistic to expect that.

I'll just be completely honest, as I do with my clients.

Because if that was happening all the time, then, you know, we would have infinite amounts of budget to promote.

We'd have infinite amounts of people to speak to, which we do.

But it's always a push and pull between how much we can invest in reaching new people versus how much we can go and push and promote.

So there are brands out there.

There are multi-million, multi-billion dollar brands that definitely can be on sale all the time and reaching new audiences all the time with that.

People doing less than $10,000 or $20,000 per month don't necessarily have that luxury.

And so they do suffer from this period.

Now, not to say that big brands don't suffer from their own pushes and pulls.

They absolutely do.

And that is, if you think that, that's a misconception that they don't, right? That there are fluctuations.

Typically, what we look at when it comes to the brands that we work with is not just one day or weekly fluctuations or metrics.

You will see days like this where Monday, Tuesday is high and then Meta goes after some other group of people like you and they get nothing and then they get a lot of people and they get nothing.

That's expected, but what we look at is really the month-on-month results, especially comparing that to the previous year.

So if you have a really high sales period, hopefully that was, you know, 2x, 5x, 10x better than the previous year on year growth from last year.

And that's how we want to look at those sales periods.