200 Episodes Later, Earned Enters Its Next Chapter

[upbeat music] Creator marketing is still finding its shape.

There's no established playbook, no decades of received wisdom, which is exactly why marketers are so hungry to learn from each other.

Earned is where that conversation lives.

Every episode, we go deep into the decisions and hard-won lessons behind the moves shaping the creator economy.

Where we discuss what's working, not what sounds good.

Where it stops being theoretical and starts being useful.

I'm Joy Osen-Loye, Vice President of Customer Success of North America here at Creator IQ.

I cover creator partnerships, including how to scale safely and operationalize relevance.

Jen Choe, Chief Customer Officer, digging into how global brands elevate and mature their paid media, build creator marketing into core strategy with the people behind the category's biggest moments.

Tim Sobey, Chief Partnerships Officer.

Measurement, platform ecosystems, the infrastructure that makes this scale.

And I'm Ashley Waxman, Vice President of Brand Marketing.

I'm here for the marketer-to-marketer conversations, the ones you usually only get one-on-one.

Different guests, different angles.

One thing in common.

At the level of detail you'd only get one-to-one.

This is Earned, a new chapter.

Let's get into it.