What Turns a Farm Town Into the Fastest Growing City in America?

Gloria Salinas runs growth strategy for one of the fastest growing cities in America, and she still says no to projects that don't fit the plan. As Chief Growth Officer for the Frisco Economic Development Corporation, she's helped turn a former farm town into a magnet for Fortune 500 headquarters, 16 corporate R&D centers, and a talent pool with double the national average of tech workers. - How Frisco decides between infrastructure incentives and jobs based incentives on a case by case basis - Why "soft incentives" like chamber membership and workforce task forces outlast the incentive dollar - The difference between running economic development at the city, county, and regional chamber level - Why Frisco leans into its startup ecosystem even though startups create jobs slower than headquarters relocations If you work in economic development, site selection, or city growth strategy, this is the episode that shows you the math behind the headlines.