Your Shop Might Be Driving Customers Away | Jessica Watkins - Ep 23

Consistency is key - heard that! But, consistency is HARD. That's why I gave up on trying and let the experts handle it. Detect Auto. Let them clean up your estimating process and raise your ARO - like they did for me! CLICK HERE TO BOOK A DEMO In this episode, Jessica Watkins tells Tonnika and Ash about her time in marketing and how she got into the automotive industry. They bring up the challenges women face, from working in shops without AC or clean bathrooms to building customer-centered businesses. Learn from the ladies on how shop owners can make their spaces more inviting for women and why curb appeal, safety, and clean facilities truly matter. **Timestamps:** 00:00 When shops refuse to upgrade: The pain of paper tickets 01:04 Is it hot in here? Real talk about shop air conditioning (or the lack of it!) 02:04 Jessica’s origin story: Tripling sales & demanding more 05:18 Why clean bathrooms and AC matter for customer (and staff!) happiness 07:16 The surprising power of shop curb appeal 10:22 Making the automotive industry friendlier for women 12:10 How Ash built Golden Hour Garage to make shop life easier 14:35 The little things that build trust and boost your brand 17:50 Want higher prices? Start by raising your standards 20:12 Why your marketing matters (and how not to suck at it) 22:46 Nosy people are your next customers. Get visible! 25:41 Safety first: Creating a shop environment *everyone* feels safe in 28:40 What women notice that shop owners miss 31:14 True service stories: When a shop loses a customer for good 36:29 Why front counter greetings and clean lobbies can’t be ignored 40:13 The secret to staff training and customer loyalty 43:06 Confessions & how to encourage more women to join the shop life 47:25 Lessons (and laughs) from real shop experiences 54:00 How to connect with Jessica and get solutions for YOUR shop!