Sep 29, 2026 · 58 min · 11 segments
Send us Fan Mail "To me, my job is a sport. Business is exactly that to me. It's a sport where you just play to win. End of story. Losing is not an option." Sheldon is a firm believer that we are in…
Sheldon WolfeGuestTamar TurnerHost
Because Intellitary, believe it or not, as much as we have great AI technology and as much as my workflows are very fluid and very I mean, I was I was using systems.
in the 90s and it was a conveyor belt system where the customers started off this way the customer acquisition came in um you know obviously today a lot of customers come in through online and through ai and through however you're meant you're getting your customers these days back then in the 80s and 90s we relied on newspapers and you would advertise and people would come up but it's not so much that you just get a customer because i hear realtors all the time and they would get the customer they could never get the customer past the finish line and that's because they couldn't get loyalty they couldn't come across as credibility um articulate they they just weren't able to get the guy past or they didn't know anything about financing so the truth is Almost every real estate deal requires financing of some sort, a mortgage, whether it be big or small.
Why would they use cash if they can get really stupidly low interest rates? It doesn't make sense.
Why wouldn't you become a financial expert when it comes to mortgages, at least? But ask most realtors.
They know real estate, but they hand everyone off to a third party for financing or send the customer to their own bank or whatnot.
Because Intellitary, believe it or not, as much as we have great AI technology and as much as my workflows are very fluid and very I mean, I was I was using systems.
in the 90s and it was a conveyor belt system where the customers started off this way the customer acquisition came in um you know obviously today a lot of customers come in through online and through ai and through however you're meant you're getting your customers these days back then in the 80s and 90s we relied on newspapers and you would advertise and people would come up but it's not so much that you just get a customer because i hear realtors all the time and they would get the customer they could never get the customer past the finish line and that's because they couldn't get loyalty they couldn't come across as credibility um articulate they they just weren't able to get the guy past or they didn't know anything about financing so the truth is Almost every real estate deal requires financing of some sort, a mortgage, whether it be big or small.
Why would they use cash if they can get really stupidly low interest rates? It doesn't make sense.
Why wouldn't you become a financial expert when it comes to mortgages, at least? But ask most realtors.
They know real estate, but they hand everyone off to a third party for financing or send the customer to their own bank or whatnot.
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