Why Your Personal Brand Isn't Making You Money

You've got the TEDx license and then we've got 400 speaking opportunities over the last 20

years.

So a lot of personal brand strategies heavily focus on visibility.

Visibility is only the first step.

You've got to be visible, but you've got to be credible.

You also have to be.

Justice Williams' MBE has spent 20 years building one of the most powerful

personal brands in UK business.

She speaks for Lloyds Bank.

She speaks for Meta.

She speaks for the UK government.

And at 28, she became one of the youngest Black women ever to receive an MBE.

What would you say has been most key in you being able to monetize

the art of speaking? I remember having a mentor says, what would you charge for this? And I said, this amount.

And they go, right, add another zero.

Instead of you always chasing opportunities, you're allowing opportunities to find you.

In this episode, you'll learn the exact reason your content is getting seen but not converting and how to become the go-to name in your industry, even if you hate putting yourself out there.

Plus, a mindset shift that lets you charge 10 times more than you're charging right now for the exact same work.

Facebook reached out to us.

We're going to give you $50,000 to do some sort of activation or event.

If you're

tired of watching people who are less qualified than you get the opportunities that you know you deserve, this episode will teach you how to get booked on big stages, get featured in the press

and get hired by the kind of clients that you dream of working with.

Your life is your legacy.

What does yours look like? How do you want to be remembered? Show up, use your voice and be yourself.

Well, Justice, you've moved me emotionally many times during that conversation.

Aw, thank you.

Today's episode is with Justice Williams, MBE.

Justice is a personal brand strategist, a keynote speaker, and also editor of Black Business magazine.

In today's episode, she's going to share why personal authority is far more valuable to you than building personal brand, how she has leveraged community and connection to build the business that she has now, and why the secret to what she has built was never profit, but always starting from a place of purpose.

Welcome to Don't Work Harder, the business

show brought to you by Atomic.

And I'm your host, Sumon Randhawa.

This is the show where we teach you how you can take huge leaps in your business, not just by working harder, but by working braver.

Justice, welcome.

Lovely to have you here.

Thank you for having me.

I'm looking forward to this.

Yes, it's going to be a very interesting conversation.

I was just saying to you before the cameras were rolling, there are so many soundbites from you that I'm almost like I don't know where to start.

So I'm going to just start by just sharing for anyone who doesn't know you what labels are.

you have attached to you and tell me if i've got them right so we've got personal brand strategist we've got speaker we've got editor-in-chief of black business magazine and newly launched second chapter studios that's correct yeah so i got that and one of the one of the sentences i'd like to start with is bearing in mind all of those things that you do it's not about being an influencer it's about being influential yes what is your