How They Built ATOMICON | The Full Growth Strategy

ATOMIC founders Andrew and Pete recently announced the biggest level up in ATOMICON’s history. In part 1 of these two special episodes of Don’t Work Harder, they revealed the story behind the move, and why they’re so excited for ATOMICON to be hosted in Manchester. Now, they’re back for part 2, and they explain the business principle that made it happen. The Big Domino Theory. It is the framework Andrew and Pete have used to grow their business since 2014 - and in this episode, they break it down completely. Where it came from, how it works, and why you’re probably playing smaller than you think. In this conversation, Andrew and Pete reveal: How they went from making more revenue in one year than in their first four years combined - all from ONE bold decision 🤯 The creative strategy they used to get meetings with their industry heroes at a conference with almost NO budget 💸 Why they always tell people to "go for the BIGGEST domino first" - and what that means 👀 How COVID almost destroyed ATOMICON - and what they did to survive when crisis struck How they made $100,000 in 10 DAYS - and the £5,000 bet that forced them to do it 🤯 The three "leverage currencies" to get a yes from people way above their level Why they hired a team to build a brand BIGGER than Andrew and Pete - and what that decision has unlocked… Andrew and Pete are big thinkers. They always go big, put in 110%, and use each domino to knock over the next one. This episode is the playbook they use for big, bold, exciting growth. \--- We are SO excited to announce that ATOMICON 2027 is happening on July 2nd 2027 at Manchester Central. After years of searching for a venue that could help us make ATOMICON even better, we finally found it. More space, more experiences, more opportunities to connect - and the same magic that makes ATOMICON special. 🎟 Tickets are available now! https://atomic.site/atomicon/