You know your business. But do you know why customers choose your brand?

But as the title of this episode suggests, it's you know your business, but do you know why customers choose your brand? So look, you can 100% know your business inside and out and still misunderstand why people choose your brand.

You might put it down to your quality, your pricing or years of experience while a customer simply remembers seeing you somewhere and felt comfortable giving you a go.

Understanding that decision helps you shape your brand around the needs and wants of the customers that you've identified and maybe even the ones that you hadn't.

It also helps you recognize the situations where people need what you offer.

So your brand can be thought of and available at those moments.

Because I cannot tell you how many times that I've chosen, let's say, Corona, the cerveza beer, when I'm at a bar or a bottle shop, a liquor store for those outside of Australia.

um when i am near the beach all because of the way that corona has been positioned for certain buying and consumption situations like by the beach i did a few weeks ago at my sister's wedding that was one of the reasons why this uh these episodes haven't been coming up coming out uh sooner we were by a beach and i bought a six pack of corona to have at the hotel looking out at the beach So to demonstrate this rather than my own little situation, I'm bringing back two of the fictional brands that I've developed for previous episodes and blog posts.

And the first is Poppets, which is a brand of flavored popcorn balls.

for little poppets aka kids and as well as active adults on the go and you can see an image of that if you go to g'dayfrank.com forward slash blog you'll see an image of these two brands poppets and the second one being chapter realty which is an independent real estate agency in sydney australia Now, imagine that Poppets is stocked at the three big Australian supermarkets of Coles, Woolies and Aldi.

If you're an Australian, you'll know all three of those, in addition to having its own e-commerce store.

While Chapter Realty is competing locally with national franchise agencies from Century 21, Ray White and LJ Hooker.

Again, these are big nationally present franchises that are nearly found in every town throughout Australia, it feels like.

But different businesses and, of course, different buying decisions, but both of these can use, I think, these five steps to develop a better brand strategy by knowing their customer better.