Michelle Bailey - The Follow-Up System That Changed Everything

Yeah.

So by the way, the announcement's happening now.

Can you hear it? So no one knows to go get their car.

Awesome.

So, well, let me back up a little bit.

So one of my agent partners, super analytical, love him to death.

And during COVID, he decided to put together some program and entered a bunch of people into brevity, put their addresses, emails, et cetera,

put them on market reports.

So I wouldn't necessarily recommend doing it the way that he did it.

However, he did it and he, and people started actually opening their market reports and looking at them.

And I think you can correct me on the stat, but we know that if people are looking at their market reports consistently, they're more likely to sell their, Yeah.

There's three times as likely to be listening in the next 12 months.

You got it.

Okay.

So he would not call the people until they looked at it two or three times.

And then I think that he had some type of call reluctance even after that, and then tried to partner with some others on the team to, to make the calls for him.

Now this is, So this is a vulnerability not only on the lost business, but also as a failure as a leader, because I didn't want to get in the middle of his database.

Right.

He paid to put these people in there.

He paid to do everything.

And my thought was, this is his.

Who am I? when really I probably should have just stepped in and did it.

So now fast forward 2025, we are doing a challenge with the team within place.

And I took on the 5,000 calls challenge myself.

And I was like, I'm going to clean up his database because I'm tired of this.