Why AI Is Making YOU More Valuable with Jodie Cook

Jodie Cook believes there are no unique messages - only unique messengers. And in a time when AI can create almost anything, who you are might matter more than ever. Jodie is the founder of Coachvox, a Forbes contributor, exited agency founder, author and competitive powerlifter for Great Britain. She talks with Jeff about using AI to create more freedom - not more work - the three moats every expert needs to build, why your personal brand should do the selling before you enter the room, and why the best opportunities rarely come from applying for them. We also get into Jodie’s shift from pure discipline to intuition, her “energy audit” for designing work around what lights you up, building genuine relationships without asking for anything, and why she believes founders should stop consuming so much information and start creating. In this episode: - Why AI should help us become *more* human - The difference between information and influence - Why there are no unique messages - only unique messengers - Personal brand, community and distribution as your competitive moat - How to test a business idea before building it - Jodie’s “low-information diet” - Why desperation kills creativity - The energy audit: finding your +3 and eliminating your -3 - Building relationships without transactional networking - Why the best opportunities don't come from applications - What competitive sport taught Jodie about business - Why you should build your personal brand for the lurkers, not the likes Chapters 00:00 There Are No Unique Messages 01:27 Why AI Should Make Us More Human 03:06 Big Leverage & Building a Lighthouse 06:37 Reps, Discipline & Becoming Yourself 09:15 From Pure Logic to Trusting the Feeling 12:32 Forbes, Founders & Going From Skeptical to Spiritual 15:56 Jodie’s Biggest Business Bounce 20:22 Success, Freedom & Autonomy 21:26 Let AI Build Trust Before the Sales Call 24:32 Stop Consuming. Start Creating. 26:54 There Are No Unique Messages, Only Unique Messengers 28:43 The Three Moats: Brand, Community & Distribution 30:51 How to Know What to Build Next 34:18 Purpose, Energy & Doing What Lights You Up 37:56 The +3/-3 Energy Audit 41:29 Relationships, Networks & The Friend Zone 49:06 Value Per Minute 52:33 Jodie’s Most Disruptive Move 55:02 Build Your Brand for the Lurkers 56:09 What’s Next for Coachvox Connect with Jeff Abracen on LinkedIn \[https://www.linkedin.com/in/jeffabracen/] If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you.  Every Like, Share, Subscription and Review means a lot. Cover art by Daniel Devoy Music by Stephen Voyce ©2024-2026 The Disruptive Influence Podcast - Jeff Abracen