Dishin' Dirt with Gary Pickren
Jun 25, 2026 · 27 min · 13 segments
Send us Fan Mail Is Google about to change real estate forever? For years, Zillow, Realtor.com, Homes.com, and brokerage websites have dominated…
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Imagine you're relocating from Myrtle Beach to Columbia, but instead of opening up Zillow or Realtor.com or Homes.com or going to some Facebook group or school websites to do research, playing with mortgage calculators and watching a bunch of YouTube videos, you simply open Google and you type this.
What neighborhoods should I consider to buy? Instead of getting your typical Google search results, which are a bunch of links, usually to real estate agents who've paid or done what they could to get higher rank based on SEO, Google responds this way.
Based on your criteria, you should consider Lexington, Chapin, and Northeast Columbia.
And here are three recommended real estate agents with verified transaction histories.
Here are the pros and cons of each neighborhood, each house, and each real estate agent.
So then you ask, which home has the best resale value? And it gives you an answer.
And then you ask, well, which of these houses is likely to have a foundation issue based on its age and its construction types? And Google answers.
So then you ask, well, can you summarize every disclosure document for these homes you can find on the multiple listing services and everywhere? And it gives you the answer.
At what point are you no longer using Google as a search engine? Google is effectively now acting as a real estate portal based on artificial intelligence.
And if that's already happening today, Should Google continue to try to build this and dominate the market and perhaps overtake Zillow? Or should it just go ahead and buy Zillow? Because buying Zillow would certainly be the fastest way to dominate the entire home buying process and experience.
But at what cost would that be to the consumer? And what cost would that be to the real estate agent? And would the federal government even allow such a massive merger? I'm going to be discussing this and a whole lot more on this week's episode of Dishonored.
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