Jun 25, 2026 · 36 min · 11 segments
37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your…
Shannon AllenHostNo entities detected.
That's crazy.
So there's more than double.
Perplexity, which is one that I think some people forget about, but they have a lot of active users, in May of this year, so just last month, they had 780 million queries.
And perplexity is mostly research-based.
Right.
It integrates chat GPT, but if you're doing deep research, perplexity is the tool to use.
That's a 239% increase from August.
So from August to May, it's nearly tripled.
Well, I think what's interesting to know, Chad GPT was the first thing people talked about, right? And, you know, we use Claude.
You know, they were the first to go public, right? The IPO, they're going after now.
filed their IPO.
Like, they beat Chad GPT or OpenAI by like...
right? So much more educated.
And let's be clear, you can use all of these tools for free.
And I think most consumers are.
When I talk to my friends and my family, they're all using it for free.
I think my husband and I both are the only ones with paid unless somebody is using it for work.
But nobody's paying for it on their own.
That's crazy.
So there's more than double.
Perplexity, which is one that I think some people forget about, but they have a lot of active users, in May of this year, so just last month, they had 780 million queries.
And perplexity is mostly research-based.
Right.
It integrates chat GPT, but if you're doing deep research, perplexity is the tool to use.
That's a 239% increase from August.
So from August to May, it's nearly tripled.
Well, I think what's interesting to know, Chad GPT was the first thing people talked about, right? And, you know, we use Claude.
You know, they were the first to go public, right? The IPO, they're going after now.
filed their IPO.
Like, they beat Chad GPT or OpenAI by like...
right? So much more educated.
And let's be clear, you can use all of these tools for free.
And I think most consumers are.
When I talk to my friends and my family, they're all using it for free.
I think my husband and I both are the only ones with paid unless somebody is using it for work.
But nobody's paying for it on their own.
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