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Digital Marketing for Contractors

Digital Marketing for Contractors

How Reviews Impact Revenue More Than Rankings

Oct 14, 2026 · 30 min · 13 segments

Send us Fan Mail **How Reviews Impact Revenue More Than Rankings** Your search ranking gets you seen, but reviews decide whether homeowners book…

Send us Fan Mail **How Reviews Impact Revenue More Than Rankings** Your search ranking gets you seen, but reviews decide whether homeowners book and sign. In this episode of Digital Marketing for Contractors, Meredith Medlin and Caitlin Noble explain the four points where homeowners check your reviews before they buy, and how those moments show up in your set rate, cancel prior to issue, and close rate. In this episode: - Why rankings are only one input, and how reviews show up at every checkpoint - How homeowners read your one-star reviews and what your responses signal - Using your confirmation call to point homeowners to your reviews - Preparing your sales team for the spouse who searches your name during the presentation - Five action items you can start this week - Why gated review collection puts your profile at risk Visit fatcatstrategies.com to talk through where your reputation may be costing you appointments. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

Send us Fan Mail **How Reviews Impact Revenue More Than Rankings** Your search ranking gets you seen, but reviews decide whether homeowners book…

Speakers: Meredith MedlinHostCaitlyn NobleHost

Top entities: Google×9 search engine optimization×6 Google Business Profile Yelp×2

Reviews as a Revenue Conversation0:47 – 2:10

Meredith MedlinHost

0:47

And I want to be really clear about what this episode is not, because I think a lot of people hear the word reviews and their brain immediately goes to Google business profile set up.

C

Caitlyn NobleHost

0:57

Right.

C

Caitlyn NobleHost

0:58

And we did a whole 700 episodes on Google business profile.

C

Caitlyn NobleHost

1:03

If you want the mechanics, how to claim it, how to fill it out and how to keep your information consistent, go back and listen to those.

C

Caitlyn NobleHost

1:13

It is in the feed.

Meredith MedlinHost

1:14

Yeah.

Meredith MedlinHost

1:15

So that is not what today is today.

Meredith MedlinHost

1:17

We're treating reviews as a revenue conversation, not an SEO conversion conversation, conversation, not an SEO conversation.

Meredith MedlinHost

1:28

We are going to have a conversation

C

Caitlyn NobleHost

1:29

SEO conversion.

C

Caitlyn NobleHost

1:30

It

Meredith MedlinHost

1:30

would be if they filled out.

Meredith MedlinHost

1:32

And paid.

Meredith MedlinHost

1:33

And paid, yes.

Meredith MedlinHost

1:35

But today we are going to talk about the specific moments where a homeowner checks up on you and how those moments show up in numbers that you already track in your CRM.

Meredith MedlinHost

1:44

We're talking set rate, cancel prior to issue, and close rate.

C

Caitlyn NobleHost

1:48

Oh, I love those words.

C

Caitlyn NobleHost

1:50

And we built a framework for it because we kept seeing the same pattern with clients.

C

Caitlyn NobleHost

1:55

We are calling it the proof path.

Meredith MedlinHost

1:58

All right.

Meredith MedlinHost

1:59

I love how we just name things.

Meredith MedlinHost

2:01

I mean, copyright, trademark, whatever it is that we want to call it.

Meredith MedlinHost

2:06

The proof path.

Meredith MedlinHost

2:06

The proof path by Fat Cat Strategies.

Meredith MedlinHost

2:10

Sorry.

GoogleCompanyTechnology corporation
88%9 mentions
search engine optimizationEntity
63%6 mentions
Google Business ProfileEntitySoftware
38%1 mention
YelpCompanyCompany
13%2 mentions

Local Search MarketingMarketing > Digital Marketing
Purchase Decision-MakingPsychology > Consumer Psychology
Online Reputation ManagementMarketing > Digital Marketing > Local Search Marketing
Google Business Profile ReviewsMarketing > Digital Marketing > Local Search Marketing > Online Reputation Management
Risk Reduction and Social ProofPsychology > Consumer Psychology > Purchase Decision-Making
Homeowner Review EvaluationPsychology > Consumer Psychology > Purchase Decision-Making > Risk Reduction and Social Proof
Lead Conversion MetricsBusiness > Sales > Sales Operations
Set Rate, Cancel Prior to Issue, and Close RateBusiness > Sales > Sales Operations > Lead Conversion Metrics
Local Search ResultsTechnology > Internet Platforms > Search Engines
Review Profiles and Map Pack VisibilityTechnology > Internet Platforms > Search Engines > Local Search Results
Customer Experience OperationsBusiness > Home Services > Contractor Management
Search EnginesTechnology > Internet Platforms
Sales OperationsBusiness > Sales
Internet PlatformsTechnology
Home ServicesBusiness
Consumer PsychologyPsychology
SalesBusiness
Digital MarketingMarketing
Technology
Psychology
Business
Marketing
Contractor ManagementBusiness > Home Services

Reviews as a Revenue Conversation0:47 – 2:10

Meredith MedlinHost

0:47

And I want to be really clear about what this episode is not, because I think a lot of people hear the word reviews and their brain immediately goes to Google business profile set up.

C

Caitlyn NobleHost

0:57

Right.

C

Caitlyn NobleHost

0:58

And we did a whole 700 episodes on Google business profile.

C

Caitlyn NobleHost

1:03

If you want the mechanics, how to claim it, how to fill it out and how to keep your information consistent, go back and listen to those.

C

Caitlyn NobleHost

1:13

It is in the feed.

Meredith MedlinHost

1:14

Yeah.

Meredith MedlinHost

1:15

So that is not what today is today.

Meredith MedlinHost

1:17

We're treating reviews as a revenue conversation, not an SEO conversion conversation, conversation, not an SEO conversation.

Meredith MedlinHost

1:28

We are going to have a conversation

C

Caitlyn NobleHost

1:29

SEO conversion.

C

Caitlyn NobleHost

1:30

It

Meredith MedlinHost

1:30

would be if they filled out.

Meredith MedlinHost

1:32

And paid.

Meredith MedlinHost

1:33

And paid, yes.

Meredith MedlinHost

1:35

But today we are going to talk about the specific moments where a homeowner checks up on you and how those moments show up in numbers that you already track in your CRM.

Meredith MedlinHost

1:44

We're talking set rate, cancel prior to issue, and close rate.

C

Caitlyn NobleHost

1:48

Oh, I love those words.

C

Caitlyn NobleHost

1:50

And we built a framework for it because we kept seeing the same pattern with clients.

C

Caitlyn NobleHost

1:55

We are calling it the proof path.

Meredith MedlinHost

1:58

All right.

Meredith MedlinHost

1:59

I love how we just name things.

Meredith MedlinHost

2:01

I mean, copyright, trademark, whatever it is that we want to call it.

Meredith MedlinHost

2:06

The proof path.

Meredith MedlinHost

2:06

The proof path by Fat Cat Strategies.

Meredith MedlinHost

2:10

Sorry.

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