**Is purpose at work as straightforward as we've made it out to be?**
In this episode of the Digital HR Leaders podcast, David Green is joined by Jessica Zwaan, VP People Strategy and Operations at Leapsome and author of *Built for People* and *Purpose and Work*, to explore what the research actually tells us about purpose at work — and what that means for how HR shows up for people.
Join them as they discuss:
- Why treating HR like a product function changes the questions you ask
- What the research on purpose at work really reveals, and why the reality is more nuanced than the narrative
- What purpose washing is, how it happens, and what it can look like in practice
- What a more grounded alternative to purpose-led culture could look like
- Why really knowing your people is the foundation of all of it
- How perceptions of HR are evolving, and what's driving that shift
This episode is brought to you by Leapsome - the people-first HR platform that connects performance, engagement, and HR operations in one place, so you get a complete picture, not half the story.
See it in action at leapsome.com/demo.
**Resources:**
- Built for People by Jessica Zwaan
- Purpose and Work by Jessica Zwaan
- People over Perks, the Leapsome Community
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