In-House Verse Agency? The Real Answer Is Both

Should you hire an in-house marketer, work with an agency, or try to build a hybrid model? In this episode of Digital Dividends, Mark Jones and Jodie Hilton unpack what growing businesses need to consider when scaling their marketing effort. They cover digital marketing strategy, marketing spend, reporting, lead generation, website foundations, sales follow-up, in-house ownership and why one generalist cannot be expected to do everything well. Want to check whether your marketing setup is ready to scale? Download the Marketing Setup Scorecard here: https://bit.ly/3T2pjpy