Oct 7, 2026 · 9 min · 11 segments
I assert that the single best financing strategy is frequently to defer institutional fundraising for as long as one can sustain operations, thereby preserving equity and managerial control. Where…
Jothy RosenbergHost
The single best financing strategy is often to not raise at all for as long as you can manage it.
Every month that you can self-fund, keep a day job going, or land a paying client is a month you didn't give away equity or control.
If it fits your market, maybe you can offer a service version of what you're building before you build a product.
It brings in cash and teaches you more about the market and what the product should be at the same time.
When you do need outside capital, a friends and family raise can buy you the runway to get to an institutional round.
And SAIFs, Simple Agreement for Future Equity, make that fast and simple to paper up.
And if you need a bridge from there to your first institutional round, often a seed, angels are usually the right next stop, not VCs.
The single best financing strategy is often to not raise at all for as long as you can manage it.
Every month that you can self-fund, keep a day job going, or land a paying client is a month you didn't give away equity or control.
If it fits your market, maybe you can offer a service version of what you're building before you build a product.
It brings in cash and teaches you more about the market and what the product should be at the same time.
When you do need outside capital, a friends and family raise can buy you the runway to get to an institutional round.
And SAIFs, Simple Agreement for Future Equity, make that fast and simple to paper up.
And if you need a bridge from there to your first institutional round, often a seed, angels are usually the right next stop, not VCs.
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