Designed for the Creative Mind™
Jul 27, 2026 · 23 min · 14 segments
Sometimes you just kind of need to step outside of your own industry to see what's actually happening in it.
Do you remember, do you remember when cell phone plans billed by the minute? You had your plan, you had your minutes, you watched the counter.
Some friends of mine had actual strategies for keeping their minute count down.
Because the cost of a call had dropped to the point where billing by the minute no longer made any sense.
There were some friends in the industry that thought I was a little bit crazy.
I think it's because at the time, the designers that I was talking to, they weren't doing it, and they didn't really understand it or why I was doing it.
A lot of these people are still billing hourly today, okay? And every year that goes by, I understand less and less why.
That's been falling apart for a long time, y'all, and AI has just accelerated this collapse.
The cell phones didn't-- The cell phone companies didn't wait until billing by the minute became impossible.
So let me just lay out the problem plainly, because I think sometimes that when you've been doing something a certain way for a long time, it just stops feeling like a choice, and it just feels like, well, that's how things are.
Sometimes you just kind of need to step outside of your own industry to see what's actually happening in it.
Do you remember, do you remember when cell phone plans billed by the minute? You had your plan, you had your minutes, you watched the counter.
Some friends of mine had actual strategies for keeping their minute count down.
Because the cost of a call had dropped to the point where billing by the minute no longer made any sense.
There were some friends in the industry that thought I was a little bit crazy.
I think it's because at the time, the designers that I was talking to, they weren't doing it, and they didn't really understand it or why I was doing it.
A lot of these people are still billing hourly today, okay? And every year that goes by, I understand less and less why.
That's been falling apart for a long time, y'all, and AI has just accelerated this collapse.
The cell phones didn't-- The cell phone companies didn't wait until billing by the minute became impossible.
So let me just lay out the problem plainly, because I think sometimes that when you've been doing something a certain way for a long time, it just stops feeling like a choice, and it just feels like, well, that's how things are.
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