Aug 24, 2026 · 29 min · 11 segments
Technology can help your dental practice do more—but it shouldn't replace the human experience that keeps patients coming back. In Part 2 of our conversation with Cory Pinegar, CEO of REACH, Dana…
Corey PinegarGuest
Sandy PardueHost
Dana PardueHost
And, uh, as you're talking, and I'm thinking about this, this seems like a no-brainer for, like, a brand-new practice who, who doesn't have a front office person.

But, you know, I guess I'm mostly curious about what questions dentists were asking that led you to create it in the first place.

What led us to create it is dentistry operates, if I were to go to a typical dentist and say, "Hey, how's your front desk team member?" They would say, "Good."

Because there's very little, there's very [laughs], there's very little insights into the front desk because there's not even analytics on anything until there's a patient of record And so they just know when they walk down the hallway that the person's busy.

But you can't actually show that games are being won, that outcomes are being delivered because there's literally a black hole of information before a patient of record gets created.

Our goal is then you have remote workers, which there is just a natural level of distrust towards.

So if we then can show that we're not just saying, "Oh, your remote worker clicked their mouse today," or, "We had them on camera, and they were there the whole time." If we defined what winning a game looks like, you don't ever see a basketball score come out and it says Michael Jordan or LeBron James dribbled the basketball 930 times or was on the court.

So we then go back to what are the outcomes the practice actually needs to fix those original problems that we talked about, and then we wanna show the value to be so gaming.

Why does LeBron get paid so much more than your typical NBA athlete? Because his scoreboard shows he contributes at a extremely different level.

It's easy to see and understand, and because we then have the front desk, which has a dearth of information around most activities, and then you amplify that with remote work and the natural distrust, I don't wanna even come back and say they're busy.

And, uh, as you're talking, and I'm thinking about this, this seems like a no-brainer for, like, a brand-new practice who, who doesn't have a front office person.

But, you know, I guess I'm mostly curious about what questions dentists were asking that led you to create it in the first place.

What led us to create it is dentistry operates, if I were to go to a typical dentist and say, "Hey, how's your front desk team member?" They would say, "Good."

Because there's very little, there's very [laughs], there's very little insights into the front desk because there's not even analytics on anything until there's a patient of record And so they just know when they walk down the hallway that the person's busy.

But you can't actually show that games are being won, that outcomes are being delivered because there's literally a black hole of information before a patient of record gets created.

Our goal is then you have remote workers, which there is just a natural level of distrust towards.

So if we then can show that we're not just saying, "Oh, your remote worker clicked their mouse today," or, "We had them on camera, and they were there the whole time." If we defined what winning a game looks like, you don't ever see a basketball score come out and it says Michael Jordan or LeBron James dribbled the basketball 930 times or was on the court.

So we then go back to what are the outcomes the practice actually needs to fix those original problems that we talked about, and then we wanna show the value to be so gaming.

Why does LeBron get paid so much more than your typical NBA athlete? Because his scoreboard shows he contributes at a extremely different level.

It's easy to see and understand, and because we then have the front desk, which has a dearth of information around most activities, and then you amplify that with remote work and the natural distrust, I don't wanna even come back and say they're busy.
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