Demand Decoded: Demand Generation & Business Growth
Aug 31, 2026 · 34 min · 13 segments
Pipeline not moving? Most marketers reach straight for the campaign, blaming channels, budgets, or creative. Dan argues that's almost never where the real problem sits. In this solo episode, Dan runs…
Most businesses think they know their customers.
They have the data, the records, the history, but it's scattered across three teams and four systems, which means nobody can actually use it.
Every interaction, every support ticket, every conversation into one platform every team can work from.
So when sales talk to a customer, marketing already know the full story.
And when you know more, you grow more.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
Most businesses think they know their customers.
They have the data, the records, the history, but it's scattered across three teams and four systems, which means nobody can actually use it.
Every interaction, every support ticket, every conversation into one platform every team can work from.
So when sales talk to a customer, marketing already know the full story.
And when you know more, you grow more.
